Brand Manager

Location: MumbaiRole OverviewWe are looking for a high-impact Brand Manager (Soaps Category) to drive growth across multiple categories under the Medimix brand. The role will be responsible for end-to-end category ownership, including topline & bottomline delivery, ATL strategy, SKU architecture, and market activations in a highly competitive FMCG environment.Job Requirements- Work Experience: 2.5 to 10 years of relevant experience - Category Experience: Mandatory experience in Soaps or highly penetrated FMCG categories such as Soap, Hair Oil, Talc, etc. - Qualification: MBA from Tier 1 / Tier 2 Institutes - Key Skills & Competencies: - ATL marketing & media planning - Project management - Experience handling ₹15 Cr+ marketing budgets - Strong business and commercial acumen - Data-driven decision-making - Sales exposure preferred (not mandatory) - Working knowledge of Nielsen & IMRB is an added advantageKey Responsibilities- Build and scale multiple categories under the Medimix brand - Deliver topline and bottomline targets in line with approved ABP numbers - Strategize and implement ATL plans in collaboration with the media agency - Analyze HHP, RMS, Nielsen, internal sales, and media data to identify gaps and growth opportunities - Develop and execute a robust SKU strategy to achieve category objectives - Manage marketing budgets with a ROI-focused approach - Conduct regular market visits to assess trends and identify future growth opportunities - Drive and execute market activations to strengthen brand visibility and category performanceWhy This Role?- Opportunity to work on a legacy Ayurvedic FMCG brand with strong equity - High ownership role in a competitive, high-penetration category - Strong exposure to strategy, media, finance, and on-ground execution

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