Marketing Manager

About RapidoFounded in 2015, Rapido is India’s leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share—establishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we’re expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.We are not an option; we are a choice!Job Summary:Experience Required:● 3 –5years of experience in marketing roles in high-growth startups or consumer-facing businesses (mobility, e-commerce, FMCG, tech platforms, etc.).●Proven track record of designing and executing impactful marketing campaigns with measurable outcomes.●Prior experience in managing vendors, local partnerships, and executing city-level marketing initiatives is a plus.Roles & Responsibilities:●Conduct market research to understand user triggers and barriers for key use-cases and categories.●Scope, conceptualize, and execute city-specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs).●Identify city-level trends and opportunities for innovative brand activations and promotions.●Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police.●Drive visibility and brand awareness through PR-led initiatives in collaboration with local government bodies and organizations.● Manage vendor relationships end-to-end—from onboarding to execution and performance tracking.●Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.Key Performance Indicators (KPIs):● FTU and MTU growth driven by marketing activities●Number and impact of new marketing initiatives launched●Partnerships leveraged and scaled for business use-cases●Brand visibility and awareness uplift in target zonesKey Skills:●Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics●Marketing strategy, campaign execution, and brand activation planning●Market research, user insight generation, and VoC analysis●Analytical skills to evaluate marketing impact, ROI, and performance tracking●Problem-solving mindset with bias for action and execution excellence●Creativity and innovation in marketing execution●Stakeholder, partner, and vendor management—including NGOs, government bodies, and PR liaisons●Account management and collaboration with external partners●Project management and cross-functional collaboration●Strong communication, negotiation, and interpersonal skillsEducational Qualifications:●Bachelor’s degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute.●MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.

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