Product Marketing Manager

Responsibilities:• Develop and implement strategic marketing plans to achieve company objectives.• Conduct market research to identify trends, opportunities, and competitors in thefinance software industry.• Lead digital marketing campaigns across various channels, including social media,email, and online advertising.• Collaborate with product development team to ensure marketing strategies align withproduct features and updates.• Analyse marketing data and metrics to track campaign performance and optimizefuture strategies.Qualifications:• Bachelor’s degree in marketing, Business, or related field; MBA preferred.• 3 to 5 years of experience in marketing.• Proven track record of successfully launching and managing marketing campaigns forsoftware products.• Strong analytical skills and ability to interpret marketing data to make strategicdecisions.• Excellent communication.• Knowledge of accounting and finance industry trends and regulations is a plus.

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