Marketing Executive

About the Role We are seeking a dynamic and results-oriented Marketing Executive to lead and execute marketing initiatives across both digital and offline channels. This role offers the opportunity to work across two vibrant markets — India and Dubai — and requires hands-on involvement in digital campaigns, events, content creation, and brand communication. The ideal candidate will be both strategic and execution-focused, with expertise in Google Ads, Meta Ads, Email Marketing, Social Media Management, Event Coordination , and Customer Case Studies . Strong communication skills, creativity, and analytical thinking are essential to thrive in this role. Location: India & Dubai (with travel as required) Key Responsibilities 1. Digital Advertising (Google Ads & Meta Ads) Plan, execute, and optimize paid ad campaigns across Google and Meta platforms Conduct keyword research, audience targeting, A/B testing, and performance analysis Track ROI and provide insights for continuous improvement 2. Email Marketing Design and implement email campaigns including newsletters, drip campaigns, and promotional mailers Build and segment email lists to improve engagement and conversion rates Monitor key metrics like open rate, click-through rate, and conversions 3. Events & Roadshows (India & Dubai) Plan, coordinate, and execute marketing events, trade shows, and roadshows Manage logistics, vendor relations, promotions, and on-site branding Drive lead generation and increase brand visibility through event marketing 4. Customer Case Studies Collaborate with Sales and Customer Success teams to identify customer success stories Develop high-quality case studies and marketing collateral Ensure alignment with brand voice and messaging 5. Social Media Management Manage brand presence across platforms such as LinkedIn, Facebook, Instagram, and X Create content calendars, develop engaging posts, and implement growth strategies Track and analyze performance metrics to improve engagement and reach Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field 0-1 year of experience in digital marketing, brand promotions, and event management Proficiency in Google Ads Manager, Meta Business Suite, and Email Marketing tools Strong understanding of SEO, analytics, and reporting tools (e.g., Google Analytics) Demonstrated experience in managing events, exhibitions, or roadshows Excellent written and verbal communication skills Creative mindset with attention to detail and storytelling ability Willingness to travel between India and Dubai for marketing activities

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