Assistant Brand Manager for Foods-Chennai

Job Purpose: Responsible for building and scaling a new food brand from inception, driving its strategy, positioning, and market presence. Lead end-to-end brand initiatives across digital, retail, D2C, and marketplaces, ensuring strong consumer connection and business impact Key Responsibilities & Accountability: • Develop and implement brand strategy, positioning, and value proposition. • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH). • Manage consumer and market research, track brand health, and generate insights. • Partner with performance marketing teams/agencies to ensure effective brand messaging. • Plan and execute BTL activations, in-store visibility, and sales enablement tools. • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces. • Manage brand budgets, track ROI, and ensure measurable outcomes. • Collaborate cross-functionally with internal teams and external partners for seamless execution. Functional Competencies: • Brand Strategy & Positioning • Integrated Marketing Execution • Consumer Insights & Analytics • E-commerce & D2C Management • Budgeting & Planning Job Specification: • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories). • Education: Graduate/MBA in Marketing, Brand Management, or related field. • Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.

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