Creative Strategist

Role Overview Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.  Key Responsibilities ●  Strategic Planning   Develop creative strategies aligned with business objectives and target audience insights Create creative briefs that translate business goals into actionable creative direction Map customer journey touchpoints and optimize creative messaging for each stage Analyze competitor creative strategies and identify market opportunities ● Content Strategy & Planning Develop content calendars and creative asset roadmaps Plan creative testing frameworks for continuous optimization Create platform-specific content strategies (social, marketplaces, paid ads) Establish content pillars and messaging hierarchies for brand consistency  ● Research & Insights   Conduct consumer research and trend analysis to inform creative direction Analyze creative performance data to optimize future campaigns Monitor marketplace trends and platform algorithm changes Develop customer personas and behavioral insights for creative targeting  ● Cross-functional Collaboration Work closely with performance marketing team to align creative with campaign objectives Collaborate with tech team on user experience and conversion optimization Support retention team with creative assets for email and WhatsApp campaigns Partner with data analyst to measure and improve creative effectiveness  Key Performance Indicators  ● Creative strategy impact on campaign performance ● Testing framework effectiveness and optimization results ● Strategic brief quality and creative team satisfaction ● Client strategy presentation success rates ● Creative asset performance across platforms #Hiring #CreativeStrategist #cloutgency #Job #chennai #hiringinchennai

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