Regional Sales Head

About the RoleAditya Group India is looking for an experienced and dynamic Regional Head – Sales (General Distribution) to lead and expand our confectionery business across the West Bengal region. The ideal candidate will have strong experience in FMCG or confectionery distribution, with a proven ability to build distributor networks, drive sales growth, and manage regional teams.Key Responsibilities- Develop and execute regional sales strategies to drive growth across West Bengal. - Manage and expand the General Trade (GT) distribution network, including distributors, wholesalers, and retailers. - Identify new market opportunities and strengthen market penetration across districts. - Lead, train, and monitor the regional sales team to achieve sales targets and KPIs. - Maintain strong relationships with key distributors and channel partners. - Ensure effective product availability, visibility, and merchandising across the market. - Monitor competitor activities and provide market intelligence to management. - Oversee sales forecasting, demand planning, and inventory coordination with the supply chain team. - Ensure timely collection and adherence to company sales policies.Requirements- 7–12 years of experience in FMCG / Confectionery Sales. - Strong experience in General Trade distribution in West Bengal. - Proven track record of achieving regional sales targets. - Strong leadership and team management skills. - Excellent market knowledge of West Bengal distribution channels. - Ability to travel extensively within the region.Preferred BackgroundCandidates from confectionery, snacks, bakery, or FMCG brands with strong distributor networks will be preferred.

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