Senior Paid Growth Manager – Web Subscriptions

Role: Senior Paid Growth Manager – Web Subscription AcquisitionThis is a leadership-facing IC role. This is an Individual Contributor role. You will personally manage campaigns daily (budgets, bids, creative testing, reporting).Experience: 7+ yearsEmployment Type: Full-Time Employee Based ContractLocation: RemoteShift Timings: 6:00 AM to 3:00 PM IST (USA based client)Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY)About the RoleWe are hiring a Senior Growth Marketer – Web Acquisition to own paid growth for a US-based, subscription-driven consumer product. This is a hands-on individual contributor role, working closely with senior leadership.This role is not about managing agencies or delegating execution. You will personally run acquisition across Meta and Google, own forecasting and pacing, and be accountable for CAC, conversion efficiency, and subscription growth.You will regularly communicate performance and decisions to CMO/CFO-level stakeholders, so the ability to deliver clear, concise, and structured insights is essential.Key ResponsibilitiesWhat You’ll OwnEnd-to-end ownership of Meta and Google paid acquisition (budgeting, bidding, creatives, pacing, reporting)Weekly forecasting and daily spend pacing to hit subscription and CAC targetsOptimization of the web funnel from click → trial → paid subscriptionStructured creative testing roadmap (hypothesis-driven, not ad-hoc)Close collaboration on CRO and landing page improvementsMeasurement integrity across GA4, GTM, and attribution toolsClear, executive-level performance updates (headlines + numbers)What Success Looks Like in the First 90 DaysComplete audit of Meta and Google account structure, conversion signals, and spend efficiencyBuild a reliable forecasting and pacing modelLaunch a repeatable creative testing frameworkIdentify and address major funnel drop-offsDeliver measurable improvement in CAC and/or trial-to-paid conversionThis Role Is a Fit If You:Have 7–10+ years of experience in paid growth for D2C or subscription businessesHave personally owned large monthly budgets on Meta and Google (six figures/month preferred)Are deeply comfortable with hands-on execution as an ICThink in CAC, LTV, payback, and forecast accuracy, not vanity metricsCan explain performance, risks, and decisions in 30–60 seconds to senior stakeholdersAre confident challenging platform numbers and validating attributionPrefer ownership and accountability over process documentationRequired Skills & ExperienceExpert-level Meta Ads and Google Ads executionStrong understanding of subscription funnels and conversion economicsForecasting, pacing, and budget control experienceGA4 and GTM proficiency; attribution and measurement rigorExperience collaborating with CRO, product, and CRM teamsComfortable working US business hours (IST evening shift)Nice to HaveYouTube, affiliates, or programmatic experienceCRO tools (VWO, Optimizely, Hotjar, Clarity)Subscription retention or lifecycle marketing exposureImportant NotesThis is an Individual Contributor role, not a people-management positionIf you prefer managing teams or agencies over hands-on execution, this role is not a fitHow to ApplyTo help us evaluate quickly, please include three numbers in your application or resume:Largest monthly paid media budget you personally ownedOne example where you improved CAC or CPA (with % impact)One experiment you ran that improved conversion or subscription growth

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