Manager - Omnichannel

We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical prescription, OTC, and consumer brands.Responsibilities- Lead customer-facing analytics engagements, managing stakeholder relationships and ensuring alignment with strategic goals.- Conduct periodic brand-specific campaign performance reviews to assess execution, identify high/low-performing tactics, and guide optimization decisions.- Collaborate with marketing operations, media partners, and cross-functional teams to implement learnings and optimize future campaigns.- Apply advanced methodologies to assess campaign performance across digital, field, and media channels.- Challenge conventional approaches and recommend innovative, data-driven strategies.- Translate complex data into clear, actionable insights and compelling narratives for marketing and business leaders.- Oversee teams responsible for KPI dashboardsQualifications- Bachelor’s or master’s degree in marketing or supported by relevant experience.- Minimum of 5+ years of experience in marketing analytics, with a strong focus on omnichannel strategy.- Strong experience in analyzing and optimizing U.S. pharmaceutical prescription drug marketing through non-personalized, multichannel and omnichannel campaigns.- Proven ability to lead analytics engagements and influence senior stakeholders.- Strong understanding of customer journey analytics, media performance, and behavioral segmentation.- Excellent communication and presentation skills with the ability to drive strategic conversations.- Strong problem-solving skills, business acumen, and a passion for innovation.

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