GTM / GA4 Tracking Expert Needed

We are running paid acquisition at scale (mostly on Google Ads, smaller spend on Meta) and have a complex tracking setup that needs to be audited and simplified.Current setup includes:Google Tag Manager (Web)GA4Google Ads conversion tracking (via GTM)Partial server-side GTM implementationMeta pixel + some server-side eventsMultiple GTM containers (web, iOS, Android, server-side)We suspect:Possible duplicate conversionsInconsistent tracking across platformsOverly complex setup that may not be reliableWhat we need (Phase 1 – Paid Audit):We are looking for a measurement/tracking expert to:Map the full conversion flow for our primary event (booking / thank-you page)Identify any duplication or inconsistencies in trackingCheck alignment between:Google AdsGA4Meta (Pixel / CAPI if applicable)Review current GTM (web + server-side if relevant)Clearly explain:What is happening in our setup todayWhat is broken or unreliableProvide a clear, simplified action plan to fix the systemImportant:We are not looking for a generic report. We want a clear, practical explanation we can understand and act on.Phase 2 (if Phase 1 goes well):Clean up and simplify GTM setupFix tracking issuesEnsure one clean conversion signal across platformsImprove reliability of data used for ad optimizationIdeal Candidate:Strong experience with GTM (web + server-side)Deep understanding of GA4Experience with Google Ads and Meta attributionHas worked on debugging and fixing messy tracking setupsCan simplify systems (not over-engineer them)Engagement Details:Phase 1: Fixed-price auditTimeline: ~3–5 daysPhase 2: Additional work based on audit qualityWe are looking for someone who can think clearly, explain simply, and take ownership if we move forward.

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