Performance Marketer

Job title- Performance Marketer Responsibilities: - Develop and execute performance marketing campaigns across digital channels, including PPC, display, social media, and affiliate marketing. - Collaborate on defining campaign goals, target audience, messaging, and creative assets. - Plan, create, and optimize PPC campaigns on Google Ads, Meta / Facebook, linkedin and Bing Ads for traffic, leads, and conversions. - Implement display advertising campaigns and utilize retargeting strategies across relevant ad networks. - Analyze campaign metrics to optimize performance through A/B testing and landing page experiments. - Manage advertising budgets effectively and allocate spend based on ROI and ROAS targets. Qualifications: ~Bachelor's degree in Marketing, Advertising, Business, or a related field. ~Proven experience managing Google and Meta Ads campaigns with a focus on driving measurable results and ROI/ROAS. ~Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. ~Excellent communication skills with the ability to collaborate effectively with cross-functional teams. ~Experience with Google Analytics, Facebook Pixel and other digital marketing analytics tools is a plus. Location : Bhopal / Indore

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