ROLE AND RESPONSIBILITIES:Generate leads for JCB Backhoe Loader machines from assigned territory. Good Knowledge of Earthmover & Construction equipment industry and approaching right customers. Covering and travelling in area assigned for new business and generate leads from existing customers for JCB Backhoe Loader machines. Connecting with customers and build long term relation with them.ROLE REQUIRES: Min. Graduate / B-Tech / Diploma in Mechanical Having 5-8 Years of sales experience in Construction Equipment / CE finance role. Good communication and negotiation skills Ready to do Field work