Social Media Associate

Location: Ludhiana (Local Candidates Preferred)Position Overview: We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.Key Responsibilities : Content Production (60%) Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights). Publish daily shorts across YouTube & social media. Design 5+ static posts weekly (graphics, carousels, stories). Update weekly Google My Business posts.Growth & Engagement (25%) Deliver 15% MoM follower growth & 10%+ engagement rates. Share weekly updates (photos, events, announcements). Drive 6+ Google reviews/month per location.Campaigns & Initiatives (15%) Execute 1+ localized digital campaign/month. Train students to create content via Social Media Clubs. Track and report KPIs with actionable insights.Performance Metrics (KPIs) 5 videos/week | Daily shorts | 5+ static posts/week 15% follower growth (MoM) | 10%+ engagement rate 6+ Google reviews/location/monthSkills & Qualifications Graduate (Marketing, Mass Comm., or related field preferred). 2+ years in social media marketing with focus on short-form video. Hands-on with Canva, CapCut, Premiere Pro (or similar). Proven track record in achieving 15%+ MoM account growth. Strong communication, organizational, and collaboration skills.

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