Founding Social Media & Design Associate (0→1 D2C Launch, Part-Time)

About KanchenJKanchenJ is building India's first iconic outdoor brand with an obsessive focus on exceptional engineering and tasteful design. We're crafting gear for India's unique conditions—designed for peak performance and everyday practicality, engineered for Indian climates and body types, and built to inspire. We are a tenured, global team of designers, engineers, operators, and scientists. We're currently in a 0→1 phase with launch planned for June 2026.About the RoleYou'll own how KanchenJ shows up visually and narratively on social media. This is a part-time role requiring close collaboration with the founder, designer, and product team. You'll write copy, design social assets, and manage community engagement across platforms. You'll translate brand vision and product thinking into consistent messaging and visuals, build community trust, and create the narrative foundation for launch.Key ResponsibilitiesSocial Media Design & Execution: Own content calendar across Instagram and YouTube. Design posts, carousels, stories, and video graphics aligned with KanchenJ's visual identity. Ensure consistency in layout, typography, color, and hierarchy across all assets.Copy & Brand Voice: Write captions, posts, and community updates that reflect KanchenJ's brand voice. Adapt tone across formats while maintaining consistency. Translate founder inputs and product thinking into customer-facing messaging.Visual Storytelling: Create social assets that communicate product features, brand philosophy, and community stories. Balance aesthetics with clarity. Ensure visual and narrative elements work together, not separately.Community Engagement: Respond to comments, DMs, and feedback with an authentic voice. Build early community trust through consistent, thoughtful engagement.Brand Alignment: Collaborate with founder and designer to ensure accuracy, visual consistency, and alignment with KanchenJ's identity—premium materials, clean aesthetics, purpose-driven narrative.Iteration & Growth: Track engagement, reach, and sentiment. Iterate design and messaging based on early community feedback and performance.What We're Looking ForHard RequirementsPrior experience managing social media, writing copy, and designing graphics for brands (agency or in-house).Demonstrated ability to design social assets (posts, stories, carousels, video thumbnails) using tools like Figma, Canva, or Adobe Suite.Strong writing skills—ability to adapt tone across formats (captions, longer-form posts, website copy, community updates).Comfort working part-time with high ownership, tight timelines, and regular feedback cycles.Soft RequirementsGenuine curiosity about D2C brands, performance wear, and how visuals and messaging drive customer behavior and community trust.Ability to move fast and execute independently while staying aligned to brand direction.Low ego and high coachability—you take feedback as data and form your own point of view through insight, not defensiveness.Strong aesthetic sensitivity and understanding of layout, typography, color, and visual hierarchy.Preferred BackgroundDiploma or degree in Design, Communications, Marketing, or related field (NIFT, NID, or equivalent).2+ years of professional experience managing social media, designing graphics, and writing copy for brands.Portfolio showing 3+ brands where you owned social content (copy and design combined).Prior experience with apparel, lifestyle, outdoor, or consumer brands.Experience with early-stage or pre-launch brand building.Familiarity with design tools (Figma, Adobe Creative Suite) and analytics platforms.What You'll LearnDirect exposure to how premium D2C brands build visual voice and community from day one. You'll work alongside the founder and brand team to understand how design, messaging, and product strategy converge. You'll own the narrative and aesthetics that draw early communities and shape how KanchenJ is perceived at launch.Duration: From now till the end of 2026. Option to convert to full-time post launch. Commitment: Hours start at 10–12 per week, ramping to 15–20 as we approach the June 2026 launch. Weekly strategy syncs throughout. This ramp lets you build context without overcommitting early, and gives us time to validate fit before intensity increases. Scope/momentum continues post-launch. Compensation: Negotiated based on experience. Possibility of a full-time offer post-launch if a strong fit, with equity, performance bonuses, and calibrated compensation post-fundraise.

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