Google Ads Specialist ( 4+ yrs )

Google Ads SpecialistExperience: 4+ YearsLocation: RemoteMode of Engagement: Full-timeNo of Positions: 3Educational Qualifications: Bachelor’s degree in Marketing, Business, IT, or a related fieldIndustry: IT / Digital MarketingNotice Period: Immediate JoinerWhat We Are Looking ForStrong hands-on expertise in Google Ads (Search, Display, Video, Shopping, Performance Max) with proven ROI-driven campaign management.Ability to plan, execute, optimize, and scale paid search campaigns aligned with business goals.Expertise in keyword research, ad copy creation, bid strategies, audience targeting, and conversion optimization.Proficiency in analyzing performance metrics, A/B testing, and continuous optimization using data-driven insights.ResponsibilitiesPlan, create, and manage Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max.Conduct in-depth keyword research and competitor analysis to improve campaign performance.Optimize ads for CTR, CPC, CPA, ROAS, and overall conversion rates.Create compelling ad copies and extensions aligned with brand messaging and campaign goals.Monitor daily campaign performance and make real-time optimizations.Track, analyze, and report campaign metrics using Google Ads, Google Analytics, and other tracking tools.Implement conversion tracking, remarketing strategies, and audience segmentation.Collaborate with SEO, content, design, and product teams to ensure campaign alignment.Stay updated with Google Ads policy changes, algorithm updates, and new ad features.Qualifications4+ years of hands-on experience managing Google Ads campaigns with measurable performance outcomes.Strong expertise in Google Ads platform, bidding strategies, Quality Score optimization, and audience targeting.Solid understanding of conversion tracking, Google Analytics, GA4, Google Tag Manager, and attribution models.Experience in landing page optimization and A/B testing for improved conversions.Strong analytical skills with the ability to interpret data and generate actionable insights.Experience managing high-budget campaigns is a plus.Google Ads Certification preferred.Excellent problem-solving, communication, and campaign optimization skills.

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