Assistant Manager- Procurement

Job Summary: Tata CLiQ is seeking a dynamic and detail-oriented Assistant Manager – ATL & BTL Marketing & Packaging Procurement to drive the end-to-end sourcing and procurement of marketing services. This role requires a deep understanding of media buying, creative services, experiential marketing, and agency management. The ideal candidate will partner with cross-functional teams and external vendors to ensure cost-effective, compliant, and efficient marketing procurement while maintaining brand standards.Key Responsibilities: 1. End-to-End Sourcing of Marketing Services Manage procurement across Above-the-Line (ATL) channels: TV, radio, cinema, digital video, print (newspapers/magazines), and outdoor (OOH, hoardings, transit media). Lead Below-the-Line (BTL) sourcing activities including in-store branding, events, retail activations, brand merchandising, influencer marketing, and sampling campaigns. 2. Marketing Agency Management Identify and onboard creative, media, and activation agencies via structured RFI/RFP processes. Negotiate retainer and project-based contracts for creative services, media planning/buying, and campaign execution. Develop and maintain preferred vendor rosters ensuring competitive pricing and service quality. 3. Digital Marketing Procurement Collaborate with digital teams to procure SEO/SEM, performance marketing, content creation, and digital production partners. Ensure procurement strategies are aligned with digital campaign calendars and media planning cycles. 4. Print & Production Services Source and manage vendors for marketing collaterals like flyers, posters, POSMs, standees, and branded giveaways. Handle procurement of photo/video production services for campaigns and brand storytelling. 5. Event & Activation Procurement Procure services for store launches, pop-up events, experiential marketing, exhibitions, and BTL activations. Lead vendor selection, rate negotiations, contract compliance, and performance reviews. 6. Marketing Budget & Spend Control Collaborate with Finance and Marketing to manage budget utilization, cost optimization, and adherence to planned spends. Monitor agency billings, validate invoices, and ensure timely vendor payments. 7. Contracting & Compliance Oversee complete contract lifecycle: drafting, legal vetting, renewals, and archival. Ensure vendor compliance with brand guidelines, IP rights, data protection, and Tata Group ethical procurement standards. 8. Stakeholder Engagement Act as a strategic partner to brand, category, and digital marketing teams. Provide market intelligence on industry trends, agency performance, rate benchmarks, and procurement best practices. 9. Packaging Procurement Lead procurement of primary, secondary, and tertiary packaging materials including boxes, mailers, tamper-proof bags, tissue wraps, stickers, tapes, and inserts. Partner with Operations, Design, and SCM teams to align packaging specs with brand identity, functionality, and sustainability goals. Monitor supplier capacity, cost competitiveness, quality assurance, and eco-friendly material adoption. Ensure on-time availability of packaging inventory to support order fulfillment cycles and peak season demand.Qualifications & Experience: Bachelor's degree in Business, Marketing, Mass Communication, or related field. MBA preferred. 6–8 years of relevant experience in marketing procurement or marketing operations, ideally within e-commerce, FMCG, retail, or advertising sectors. Solid understanding of ATL/BTL channels, digital marketing, agency ecosystems, and vendor management. Experience in RFP management, contract negotiation, and marketing budget control.Skills & Competencies: Strong commercial acumen and negotiation skills. Proficient in marketing procurement processes, cost benchmarking, and sourcing tools. Excellent communication, stakeholder management, and collaboration abilities. Attention to detail, problem-solving mindset, and ability to manage multiple projects simultaneously. Familiarity with SAP or similar procurement platforms is an advantage.

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