Content Manager

About Ivy HomesIvy Homes is reimagining how people buy and sell homes by building a more transparent, tech-enabled and customer-first real estate experience. We buy homes, renovate them and resell them. Founded by IIT alums and backed by Y Combinator and Khosla Ventures, we’re shortening the time taken to buy and sell homes. To sellers, we pay upfront and offer them instant liquidity. To buyers, we offer move-in ready, newly renovated and legally cleared homes. What we do is a little too different for the risk-averse and confused Indian homebuyer / seller. Content plays a central role in how we educate, build trust, and show up consistently across every consumer touchpoint.Role OverviewWe’re looking for a Content Manager who thinks beyond formats and platforms — someone who enjoys shaping narratives, simplifying complex ideas, and leaving a clear imprint across products, processes, and customer journeys.This role is not confined to social media calendars or paid campaigns. You will own and influence content across long-form storytelling, education, brand voice, and sales enablement, working closely with marketing, sales, product, and leadership teams.What You’ll Work OnYour work will broadly fall into three core content pillars:Thought Leadership- Long-form YouTube scripts and video narratives - Editorials for newspapers and publications - Founder and leadership perspectives on real estate, housing, and consumer trendsReal Estate Education- Explainer content for first-time home buyers and sellers - Blogs, newsletters, and videos that break down complex real estate concepts - Educational narratives that build trust and authorityThe Ivy Homes Model- Clear, compelling explanations of how Ivy Homes works - Storytelling that communicates our value proposition simply and credibly - Content that aligns sales, marketing, and product messagingBeyond Core ContentYou’ll also contribute to enhancing every consumer touchpoint through thoughtful content interventions, including but not limited to:- Chatbot and conversational content - Brochures, pitch decks, and customer-facing collateral - Sales scripts and talking points used by the sales team - Website copy and product messagingThis is a role where content directly shapes customer experience, not just marketing output.What You’ll Do- Own content creation across formats: video scripts, blogs, newsletters, editorials, brochures, and internal enablement material - Work closely with multiple teams to ensure consistency of voice and clarity of messaging - Translate complex real estate concepts into simple, engaging narratives - Continuously refine Ivy Homes’ brand voice across channels and touchpoints - Experiment with new content ideas without being limited by platforms or media budgetsWhat We’re Looking For- Strong writing and storytelling skills across long-form formats - Ability to explain complex topics in a simple, structured, and engaging way - Comfort working across ambiguity with no rigid boundaries between “marketing,” “product,” and “sales” - Curiosity about real estate, consumer behavior, and business models - Someone who takes ownership and enjoys building things from scratchBonus Points If You Have- Experience with YouTube or video-first storytelling - Background in journalism, editorial writing, or long-form content - Exposure to real estate, fintech, consumer tech, or marketplacesWhy This Role Is Different- You won’t be boxed into platforms, formats, or paid media - You’ll influence how customers understand, trust, and experience Ivy Homes - You’ll leave a lasting imprint across processes, products, and people, not just campaigns - You’ll work closely with leadership and shape the company’s narrative as we scale

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