Meta Ads Performance Marketeer (D2C & Sales Campaigns)

Job Title: Meta Ads Performance Marketeer (D2C & Sales Campaigns) Company: AdSocial Employment Type: Full-time Location: Bangalore, India Experience Required: 1–3 yearsAdSocial is a performance-driven growth agency working with D2C, lifestyle, FMCG, and consumer brands across India and global markets. We specialise in sales-focused Meta Ads, combining creative intelligence, funnel optimisation, and ROAS-led scaling to drive profitable growth.Role Overview We are looking for a Meta Ads Performance Manager with deep hands-on experience in scaling D2C and eCommerce brands through sales-driven Meta campaigns. This role is ideal for someone who understands how Meta actually converts, knows how to test and scale creatives systematically, and can take ownership of revenue, ROAS, and growth outcomes.Key Responsibilities Meta Ads – Sales & Scaling Plan, launch, and optimise sales-based Meta Ads campaigns (Conversions & Catalogue) Build and manage full-funnel structures: Prospecting (TOF) Retargeting (MOF/BOF) Retention & scale campaigns Own campaign performance with clear focus on ROAS, CPA, and revenue growth Scale budgets systematically while maintaining profitability benchmarksCreative Testing & Strategy Design and execute structured creative testing frameworks Test multiple: Hooks Angles (problem-solution, UGC, founder-led, offers, use-cases) Formats (UGC videos, statics, carousels, catalogues) Identify winning creatives and scale them across audiences Work closely with internal creative team to improve: Thumb-stopping ability Message-market fit Conversion-focused storytellingAudience & Funnel Optimisation Build and optimise: Broad & interest-based audiences Lookalike audiences High-intent retargeting pools Analyse user journey from Session → ATC → Purchase Identify funnel drop-offs and suggest improvements Optimise delivery issues related to audience quality and intentPerformance Analysis & Reporting Monitor key Meta metrics: ROAS, CPA, CTR, CPM, AOV, Conversion Rate Analyse performance trends and derive actionable insights Prepare weekly performance reports with clear learnings and next steps Recommend budget reallocation based on performance signalsRequired Skills & Experience 2–4 years of hands-on experience managing Meta Ads for D2C/eCommerce brands Proven experience running sales-focused campaigns (not just awareness) Experience managing ₹30L+ cumulative ad spend Strong understanding of Meta Ads ecosystem and auction dynamics Experience working with Shopify-based brands Strong analytical mindset and performance ownershipPreferred Qualifications Experience with Meta Pixel & Conversions API Understanding of GA4 basics Exposure to CRO and product page optimisation Prior agency experience with multiple D2C accountsWhy Join AdSocial Work with fast-growing D2C brands High ownership and real business impact Strong learning exposure to CRO and performance marketing Fast-paced, collaborative agency environment Clear growth opportunities

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