CRM Manager

Position OverviewThe CRM Manager will oversee and optimize the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. Acting as a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.Key ResponsibilitiesCRM Platform Management & Optimization- Configure, manage, and continuously improve LeadSquared’s CRM functionalities—including lead capture, nurturing, and automation workflows—to align with organizational objectives.Data Integrity & CRM Hygiene- Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.Lead Management & Automation- Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared’s automation and scoring features, and nurturing them through the sales funnel.Cross-Functional Coordination- Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.Training & Support- Train internal users—such as sales reps and marketers—on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.Reporting & Analytics- Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.Customer Journey Strategy- Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.Compliance & Security- Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices.Required Qualifications & Skills- Bachelor’s degree in marketing, Business, IT, or related field. - 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage. - Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred. - Strong analytical and data-driven decision-making ability. - Excellent communication, training, and cross-team collaboration skills. - Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

Apply Now