Assistant Marketing Manager - New Initiatives | One of the largest food & beverage ingredients manuf

About the organisation:The organisation is engaged in manufacturing and marketing of natural colours, flavours and savoury blends to food and beverage industries worldwide. With their thorough understanding of prevailing and forthcoming food and beverage trends, technical expertise, and a diligent team of food enthusiasts, they offer innovative ingredient solutions that redefine the world of sensory experiences to the consumers.Role objective:Assistant Manager – Emerging Trends is responsible to develop and implement comprehensive marketing plans for new initiatives, focusing on growth, profitability, and market share expansion. Oversee the product assortments, Story building and GTM tools for the new categories ensuring a balanced mix of offerings that cater to consumer preferences. Conduct regular market research to gather insights into consumer preferences, emerging trends, and potential growth areas. Work closely with sales and R&D teams to ensure alignment of objectives and seamless execution of the category plans.Role responsibilities:Category GrowthIn depth study of category dynamics from a consumer perspective and create compelling concepts for NPD and Portfolio development. Identify gaps and untapped opportunities with strategic accounts – identify ways of entry in their system with the new categories. Assess current market position and formulate a strategic growth plan for new categories considering market dynamics: customer and competition landscape.Pipeline DevelopmentDrive initiatives that are customer led to improve pipeline that aids business growth. Timely review with sales and R&D team and facilitate seamless execution of pipeline projects.Project ManagementEnd to end coordination with internal stakeholders for customer innovation days/meeting Sales pitch tool development and training for Sales Team for Key Account engagements Understand the customers future requirements and present it to the internal stakeholders based on the market relevance of the conceptDrive InnovationIdentify gaps and untapped opportunities in product portfolio with respect to consumer preference, market requirements and market trends. Support R&D using the above information to develop future product portfolio thereby meeting market demands which can be presented to other larger customer base

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