Performance Marketing Manager

Role:Performance Marketing Manager (D2C) Reporting to:Head of Marketing Location:Kormangala, Bangalore Experience:4-6 Years (Hands On)About Zippy Zippy is building a storytelling-first AI-led interactive learning ecosystem for children aged 4–8. We are building a screen-free audio device that brings stories to life through conversational characters, interactive play, and thoughtfully designed learning experiences.Our mission is simple: to put curiosity, imagination, and meaningful play back at the center of childhood.About the Role We’re looking for a Performance Marketing Manager to drive customer acquisition and retention for Zippy, a storytelling-first interactive learning ecosystem for kids. This role will own the end-to-end performance marketing engine, from media buying and creative experimentation to retention marketing and CRM automation.You will work closely with the founders and the Head of Marketing team to build a scalable growth system across paid channels and lifecycle marketing.Key Responsibilities Plan and execute paid acquisition strategies across Meta, Google, and YouTube & Marketplaces Manage and optimize performance marketing budgets up to ₹5 Cr annually Drive customer acquisition at scale through continuous experimentation and optimization Build structured creative testing frameworks for ads Monitor and improve CAC, ROAS, and conversion performanceCampaign Strategy & Creative Experiments Design and run creative experiments across different messaging angles Optimize campaigns through audience segmentation, bidding strategies, and funnel improvements Identify high-performing narratives and scale them across channelsBudget Allocation & Forecasting Manage channel-level budget allocation Forecast growth targets and plan scalable media investments Continuously improve marketing efficiency and ROIRequirements 4-6 years of experience in performance marketing Strong experience running Meta, Google, and YouTube campaigns Proven ability to manage large ad budgets (₹5 Cr annually or more) Experience in fast-paced D2C environments Strong understanding of creative testing frameworks and ad experimentation Hands-on experience with retention marketing and CRM automationPreferred Background Experience working with high AOV D2C brands (₹3,000+ products) Experience in kids products, toys, or parenting categories Experience scaling brands through blitz growth phasesWhat Success Looks Like Scalable paid acquisition engine Structured creative testing system Strong retention marketing framework Consistent improvement in CAC, ROAS, and LTV

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