Regional Marketing Manager

REGIONAL MARKETING MANAGER – ASIA (APAC)Ready for your new challenge?EC International Group is a global player inPrototype Manufacturing&Low-Volume Productionin plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space & telecommunications, robotics, medical, energy, automotive, etc.Our core manufacturing capabilities include:CNC machining(milling, turning, wire & sinker EDM) Injection molding(plastic, LSR & compression) Sheet metal fabricationandmetal stampingWe also provide complementary manufacturing solutions such asvacuum casting (urethane casting), 3D printing (SLA, SLS & MJF), extrusion and die casting.With multiple subsidiaries, production sites, R&D centers and sales offices acrossEurope and Asia , EC International Group is pursuing anambitious international growth strategy driven by digital marketing, local market penetration and brand authority.To support this expansion, we are recruiting aRegional Marketing Manager in Asia.Join ayoung and dynamic international team!ROLE OVERVIEWReporting directly to theGlobal Marketing Director , theRegional Marketing Manager Asiawill lead and coordinate all marketing and communication activities acrossAsian markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania).Your main mission is to:Deploy the global marketing strategy across Asia Strengthenbrand visibility and industrial authorityin regional markets Generatequalified B2B industrial leads Supportlocal sales development and market penetrationIn addition to strategic leadership, you will coordinatedigital marketing, events, PR and marketing communication initiatives across Asian markets.KEY RESPONSIBILITIES (non-exhaustive)Marketing Strategy & Regional LeadershipDeploy and execute theglobal marketing and communication strategy across Asian markets Supervise marketing activities acrossChina, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets Ensure alignment betweenglobal marketing objectives and local execution Act as the main interface betweenGroup management, Asian teams and external partners Managecross-cultural communication and regional market adaptationAsia Marketing CoordinationCoordinate marketing activities across Asian markets.Directly supervise the Social Media & Website Content Manager Asia , responsible for:SEO strategy and organic visibility website content management social media communication across Asian platformsEnsure alignment betweenSEO, website content and social media strategyand the overall marketing objectives. Definepriorities, objectives and KPIsfor digital marketing performance. Coordinate marketing initiatives withexternal partners and regional stakeholders .Digital Acquisition & Performance ManagementSupervise digital marketing performance acrossglobal and regional search ecosystems across Asia .Coordinate and superviseSEA activities outsourced to external partners , including:Google Ads Bing Ads Baidu Ads (China) Naver Ads (Korea) Yahoo Japan Ads (Japan)Responsibilities include:coordination with external SEA agencies monitoring campaign performance and ROI defining regional acquisition priorities ensuring alignment with overall marketing strategySuperviseSEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia , including search engines such as:Google Bing Baidu (China) Naver (Korea) Yahoo JapanSupervise the development ofGEO (Generative Engine Optimization)initiativesperformed internally by the Social Media & Website Content Manager Asia , to improve the company’s visibility acrossAI-driven search and generative platforms , including:ChatGPT Gemini DeepSeek otheremerging AI search and generative discovery platformsMonitor and optimize digital acquisition performance through:traffic generation lead generation conversion rates campaign ROIContent Strategy & LocalizationWork closely with theSocial Media & Website Content Manager Asiato ensureSEO optimization and content performance across Asian markets Ensure adaptation ofEnglish industrial content produced in Europe for Asian markets Oversee translation and localization of content intoChinese, Japanese, Korean and Southeast Asian languages Maintainbrand consistency and technical accuracy across all channelsEvents, Trade Shows & Customer MarketingSupervise and coordinatemarketing events across Asia.Organization oftrade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets Coordination oftechnical customer events at client facilities Organization ofTech Days and partner events Integration of events into thelead generation strategy Analysis ofevent performance and return on investmentPublic Relations & Media VisibilityDevelop EC International Group’sindustrial visibility across Asian media ecosystems.Build relationships withindustrial and economic media across Asia Managepress releases and regional media communication Coordinateinterviews and visibility in digital press and TV channels Support communication around major milestones such as:Investments new facilities new machines exhibitions and trade showsEmail Marketing & Lead GenerationManage regionalemail marketing initiatives supporting marketing campaigns and events.Creation and management ofnewsletters and marketing campaigns Invitations totrade shows and technical events Monitoring campaign performance ( open rates, click rates and engagement ) Contribution tolead nurturing strategiesMarketing Materials & Sales SupportSupport regional sales teams throughmarketing communication assets adapted to Asian markets.Creation and localization ofbrochures and marketing materials Development ofsales presentations and marketing visuals Ensuringbrand consistency across regional communication assetsClient References & Case StudiesPromote EC International Group’sindustrial achievements across Asian markets.Identification ofrelevant customer projects Development ofcase studies and success stories Collection ofcustomer testimonialsThese materials may be used in:marketing campaigns media relations social media communication commercial presentationsMarket Intelligence & Competitive AnalysisMonitorindustrial and marketing trends across Asian markets.Trackcompetitor marketing initiatives Monitorindustry communication strategies Identify newmarketing opportunities and partnerships Provide insights to strengthen the company’sregional positioningPROFILE REQUIRED:You are the right candidate if:You have solid experience as aMarketing Manager or Regional Marketing Manager You have experience working acrossAsian or international markets You are comfortable managingmulti-country marketing strategies You combinestrategic vision with operational execution capabilities You aredata-driven and performance-orientedExperience inindustrial or B2B environmentsis a strong advantage.KEY SKILLS:Strong expertise inB2B marketing and international marketing strategy Experience inevent marketing and trade shows Experience inpublic relations and media communication Knowledge ofemail marketing and lead generation campaigns Ability to developcase studies and marketing content Marketing partnership development Market intelligence and competitive analysis Graphic design and visual content creation Visual editing and marketing asset production Photo retouching and graphic design tools(Adobe Suite, Canva or similar) Strongleadership, organization and project management skills Ability to coordinateinternational teams and external partnersLANGUAGESEnglish: fluent (written & spoken) Additional Asian languages are a strong advantage:Chinese Japanese Korean Vietnamese ThaiWHY JOIN EC INTERNATIONAL GROUP?The job advantages:Akey strategic role directly impacting Asian market expansion High level ofautonomy and responsibility Close collaboration withtop management Afast-growing international industrial group Exposure tomultiple manufacturing technologies and global marketsWAGE PACKAGE:• Annual gross salary: according toprofile and experience •Performance-based variable compensationaccording to KPI achievement • Laptop and professional tools provided • Local benefits according tocountry policyGENERAL INFORMATION:Start date of employment:As soon as possible Location:Bengaluru (Bangalore) – India Scope:Asia (APAC, China, Japan, Korea)Are you ready to take on this challenge?Apply now and joinEC International Groupinshaping the future of global industrial manufacturing .Mails:lionel.seguin@For further information:

Apply Now