Product Marketer

Mission of the RoleOwn the entire Product Marketing charter for HyperStart - from positioning and messaging tolaunches and sales enablement. Build a clear, differentiated narrative that drives adoption, improvespipeline quality, and scales with the business.This is a 0→1, hands-on role. You will think, write, test, ship, and iterate - with direct impact onrevenue and growth.What You’ll Own1. Positioning & Messaging● Define HyperStart’s core positioning, ICP narratives, and value propositions● Build messaging frameworks across personas (Legal, Sales, Finance, Ops, Procurement)● Own competitive narratives and differentiation in a crowded CLM market2. GTM & Launches● Own end-to-end product launch motions (features, modules, ICP expansions)● Translate roadmap into crisp launch stories, landing pages, and enablement assets● Build repeatable GTM playbooks for scale3. Sales & Revenue Enablement● Enable Sales with decks, talk tracks, objection handling, and proof points● Partner with Sales & CS to improve win-rates, deal velocity, and pipeline quality● Build strong customer proof: case studies, ROI stories, and win narrativesWhat You’ll Do● Work closely with Product to deeply understand user problems and roadmap priorities● Write and ship core PMM assets: website copy, pitch decks, one-pagers, FAQs● Partner with Growth & Demand Gen on messaging for campaigns and ABM plays● Run win/loss analysis and buyer research to continuously sharpen positioning● Act as the voice of the product internally and externallyYou’re a Great Fit If You Have● 4–6 years of Product Marketing experience in B2B SaaS● Strong experience in 0→1 or early-stage GTM environments● Proven ability to simplify complex products into sharp narratives● Comfort working directly with founders, product leaders, and sales teams● A first-principles mindset - you don’t need a playbook to executeGood to Have● Experience with enterprise / mid-market buyers● Exposure to LegalTech, CLM, workflow automation, or enterprise SaaS● Hands-on experience with category creation or pricing narratives● Strong intuition backed by data (funnels, adoption, win/loss insights)Why This Role MattersYou will define how HyperStart is understood in the market. Every launch, deck, and narrative youbuild will directly impact pipeline, revenue, and long-term category positioning. You’ll work closelywith founders, product, sales, and growth to shape the next phase of HyperStart’s journey.This is a rare opportunity to build the Product Marketing function from scratch - and leave alasting fingerprint on a company that’s scaling fast and building for the long term.

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