Digital Training Marketing Manager

Company Overview:IRISS is the global leader in industrial safety and condition-based monitoring technologies, trusted by power generation, data center, and critical infrastructure teams worldwide. We design and manufacture in our facility in Bradenton Florida (made in the USA) innovative solutions that make maintenance safer, smarter, and more connected — helping organizations prevent failure, reduce risk, and protect their people.IRISS has its headquarters in the U.S. with operations across LATAM, EMEA, APAC, and India. At our core is a simple idea with profound impact: We Humanize Safety. That means creating products and technologies that are not only advanced, but intuitive, empowering, and designed with people in mind.We’re shaping the future of how industries work — and how workers stay safe.Why Join IRISS?At IRISS, you’re not just joining a company — you’re joining a movement.We’re a rapidly expanding global market leader with a startup mindset. That means big ideas, fast momentum, and real opportunity to shape what comes next. This is the place for builders, thinkers, and problem-solvers who want their work to matter and their careers to move just as fast as our growth.Here, you won’t get lost in layers of bureaucracy. You’ll have a voice, real influence, and a front-row seat to how a global brand is built. From advancing next-generation safety solutions for data centers to helping scale our go-to-market strategy across continents, you’ll see your impact immediately.We move quickly. We think boldly. We support each other.And we take pride in doing serious work without taking ourselves too seriously.At IRISS, safety meets innovation, ambition meets collaboration, and growth meets opportunity. We’re professional, passionate, and genuinely human at every level.If you’re looking for a place where your ideas are heard, your work makes a difference, and your career can accelerate alongside a company on the rise — you’ve found it.IRISS Inc - Leader in Electrical Maintenance Safety SolutionsIRISS - YouTubePosition: Digital Training Marketing ManagerLocation: Bangalore, IndiaReports To: Global Marketing Director – IRISS HQJob Overview:The Digital Training Marketing Manager – IRISS SMART Academy is responsible for building, scaling, and marketing the IRISS SMART Academy as a distinct, premium education brand within the IRISS ecosystem. This role owns the digital presence, content strategy, campaigns, and growth of the Academy, treating training as a standalone digital product and strategic growth channel.The position ensures that the SMART Academy is positioned as the leading authority in electrical safety, reliability, and condition-based maintenance education through strong branding, compelling content, conversion-focused digital experiences, and multi-channel engagement across global and regional markets, with particular emphasis on MENA.Key ResponsibilitiesSMART Academy Brand Ownership- Establish and manage the SMART Academy as a separate digital brand entity under IRISS. - Launch and manage dedicated: - LinkedIn page - Facebook page - Additional regional platforms as needed - Define brand voice, tone, visual identity, and messaging distinct from product marketing but aligned with IRISS.Content Strategy & Execution- Develop a continuous content engine for the Academy that reflects education-focused objectives: - Learning value - Career development - Certification credibility - Industry authority - Produce and manage: - Educational videos - Infographics - Animation and illustration videos - Instructor explainers - Course teaser trailersWebsite & Landing Page Ownership- Redesign and own the SMART Academy digital experience: - Create high-conversion landing pages or a dedicated Academy website - Clearly communicate: - Value of the Academy - Learning outcomes - Career impact - Certification benefits - Go beyond listing course names and prices to build a true education brand platform - Implement SEO and AEO strategies for training and education-related queries.Digital Campaigns & Enrollment Growth- Plan and execute campaigns to drive: - Public course registrations - Certification enrollments - Corporate and enterprise training programs - Manage: - Mass email campaigns for public calendar courses - Regional digital promotions - Retargeting and lifecycle campaignsLearning Events & Conferences Marketing- Own marketing for: - Free online learning conferences / “Learning Weeks” - Influencer-led educational summits - Virtual training promotions - Support physical learning conferences in key regions: - Event branding - Promotional campaigns - Digital registration funnels - Post-event content and nurturingTraining Development Digital Support- Provide digital creative support for training development: - Animations - Motion graphics - Visual explanations of technical concepts - Course UI/UX design assetsTestimonials & Social Proof- Develop a structured customer advocacy program: - Video testimonials - Case studies - Before/after impact stories - Publish testimonials across: - Website - Social platforms - Email campaigns - Sales enablement assetsPromotions, Discounts & Regional Engagement- Plan and manage: - Seasonal promotions and course discounts - Regional campaigns using: - WhatsApp groups - Telegram channels - Local digital communities (especially in MENA) - Ensure compliance with IRISS brand and data governance standards.Marketing Automation & Communications- Build automation workflows for: - Course announcements - Registration reminders - Certification follow-ups - Upsell to advanced programs - Manage mass email campaigns aligned to: - Public training calendars - Regional schedules - Instructor availabilityAnalytics & Performance Management- Own KPIs for the SMART Academy including: - Course enrollments - Cost per registration - Website conversion rates - Email campaign performance - Social engagement and audience growth - Event ROI (virtual and physical)QualificationsRequired- 5+ years in digital marketing, education marketing, or growth marketing - Experience managing: - Separate brand identities - Website funnels and landing pages - Campaign-based enrollment growth - Strong background in: - Content marketing - Video-based marketing - Marketing automation - Performance analyticsCompensation:Competitive salary, comprehensive benefits package, and opportunities for professional growth and development.To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

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