Apparel Brand Manager

About the roleAs a Brand Manager for Cult Apparel, you’ll own the end-to-end brand marketing of the category. You will define positioning, develop brand-led marketing strategies, and activate campaigns across ATL, TTL and BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.Key Responsibilities- Lead cross-functional brand alignment across SEO, performance, product, and creative - Track brand KPIs across awareness, consideration, engagement and acquisition - Optimise influencer partnerships across tiers and platforms - Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels - Manage product launch and/or overall category-specific brand campaigns - Liaise with creative, event, media agencies and production partners for execution - Conduct and manage consumer and brand research studies - Recommend new formats, audiences, initiatives or partnerships based on learningsWhat You’ll Need- 3 years of experience in brand marketing - Hands-on experience with influencer marketing, digital campaigns, and BTL activations - Strong data literacy - comfort with campaign analytics, dashboards, and insighting - Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output - A growth mindset and love for building brands from the ground up

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