Social Media Manager

Job Title: Social Media & Customer Care ExecutiveAbout Us : KARMIKHWe are a fast-growing kids' clothing and lifestyle brand that’s redefining comfort and style for liones. Founded just two years ago, our brand has been registering consistent month-on-monthgrowth, driven by our passion for quality and sustainability. We specialize in customized, eco-conscious outfits for kids, blending playful designs with responsible fashionleLocation: In-office – BengaluruWorking Hours: 9:30 AM – 6:30 PM, Monday to SaturdayRemuneration : 18000 for 6 month of probation period .25,000 per month after confirmation .Objective of the Role:To create, manage, and grow the brand's presence on social media platforms ,driveengagement and sales through creative content and influencer collaborations, andsimultaneously handle customer queries and provide an excellent customer serviceexperience.Primary Responsibilities:1. Content Creation & Social Media Management Plan and execute monthly content calendars for Instagram , you tube and LinkedIn inalignment with brand aesthetics and campaign goals. Create engaging content (reels, posts, stories, carousels, captions, hashtags) – tailoredto the platform and target audience (parents, families). Use AI tools for efficient content generation and editing. Collaborate with design/photography teams to get creative assets for campaigns. Schedule and post content consistently using tools like Meta Business Suite, Later, orsimilar. Track content performance, and suggest improvements based on insights andanalytics.2. Influencer & Community Engagement Identify and reach out to relevant bloggers, influencers, and kids’ fashion creators forcollaboration. Manage influencer partnerships: briefing, coordination, tracking deliverables, and monitoring ROI Actively engage with the audience: respond to comments, DMs, tags, story mentions,and UGC (user-generated content). Build a loyal community of parents/followers through engaging initiatives likegiveaways, Q&A, polls, and contests.3. Customer Support & Relationship Management Respond promptly and professionally to all customer messages on social mediaplatforms (DMs, comments, tags). Reply to customer emails regarding orders, returns, sizing, delivery status, productqueries, etc. Follow up on pending customer issues and ensure resolution within 24–48 hours. Maintain FAQs, canned responses, and SOPs to improve customer experience andreduce turnaround time. Coordinate with internal teams (logistics, inventory, sales) to resolve customerconcerns.4. Daily Operations Support Assist in backend tasks such as tracking influencer dispatches, updating collaborationsheets, maintaining mailing lists, etc. Help with basic order management follow-ups or logistics communication if required. Be flexible to support adhoc marketing or operational activities as per companyneeds.5. Reporting & Analytics Maintain weekly reports on:o Social media performance (reach, engagement, follower growth)o Influencer campaign metricso Customer query resolution time and satisfaction Share insights and suggestions to optimize digital strategy and customer care.Skills & Tools Required Strong knowledge of Instagram, LinkedIn, Meta Business Suite, WhatsApp Business,etc. Excellent communication skills – written and verbal (especially English). Content creation abilities using tools like:o Canvao CapCut / InShot / Adobe Expresso ChatGPT or other AI content tools Basic understanding of kids’ fashion, parent demographics, and seasonal campaigns. Proficiency in spreadsheets (Google Sheets/Excel) for tracking collaborations andcontent.Preferred Qualities Creative mindset with an eye for aesthetic content (especially for kids' fashion). Empathetic and patient when dealing with customers (especially parents). Highly organized and detail-oriented. Adaptable and open to handling new responsibilities as the brand evolves. Passion for startups/small business environments and a hands-on attitude.Additional Notes The role will evolve with the brand – flexibility is key. You will work closely with the founder/creative team and will be an integral part ofthe brand’s growth. Performance will be measured on a mix of KPIs: content quality, engagement,customer satisfaction, and task ownership.

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