Social Media Manager

About the Role We’re looking for a Social Media Lead who lives and breathes culture, content, and creators. Someone who can run social media like a newsroom — fast, reactive, and always on trend — while building long-term brand love. You’ll set the tone, own the calendar, and drive output at scale (30–40 assets a month) with craft and clarity. KEY RESPONSIBILITIES ● Lead social across all platforms (IG, Twitter/X, YouTube, LinkedIn, emerging). ● Partner with creators and influencers to build authentic, scroll-stopping content. ● Spot trends, moments, and cultural hooks — and turn them into content fast. ● Own social response in tricky moments; manage brand reputation with speed and empathy. ● Drive 30–40 assets/month with a mix of motion, static, copy-first and creator-led content. ● Guide designers, copywriters, video editors, and community managers. ● Track performance, iterate content formats, and scale what works. ● Spot cultural and design trends early, and experiment with bold, new directions REQUIREMENTS: ● 5–8 years of experience in social media, content, or digital marketing (brand-side or agency). ● Proven ability to ship high-volume, high-quality content consistently. ● Strong grasp of creator economy, meme culture, and short-form video. ● Experience handling brand reputation and crisis response on social media. ● Creative and analytical mindset: can think in hooks, but also track ROI. ● Leadership skills: ability to inspire and manage a small social/content team.

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