Retail Marketing Manager

About the role We’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you. What you’ll do (key responsibilities): Own showroom branding across all locations - ensure a consistent, high-impact visual identity and great customer experience at store level. Plan and execute offline campaigns: billboards, roadshows, mall activations, tech-park activations, and local market events. Lead ground activations - storefront activations, POS displays, visual merchandising, in-store elements and festive décor. Build and manage local partnerships and collaborations to drive footfall and local awareness. Run BTL activities end-to-end with a focus on coordination, quality and ROI. Manage production, installation and maintenance of branding materials, work closely with design, procurement and vendor teams. Produce and distribute merchandise and print collateral for showrooms and campaigns. Align offline executions with brand’s social media storytelling to create seamless cross-channel brand experiences. Support dealers, coordinate communications, campaign rollouts, and on-ground support. Track performance, collect showroom feedback, and iterate to improve campaign effectiveness. Maintain compliance with corporate brand guidelines across local and regional executions. Who we’re looking for (requirements): 7+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durables, or retail. Demonstrable track record of running branding projects across multiple cities/locations. Strong vendor management, procurement experience and negotiation skills. Excellent project management - plan, budget, and deliver campaigns on time and within quality standards. Ability to translate brand strategy into tangible, measurable in-store experiences. Comfortable operating in a fast-paced, multi-city environment and coordinating cross-functional teams (design, ops, sales, procurement). Network of pan-India vendors/agencies for national and regional rollouts. Clear communicator with stakeholder management strength.

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