Digital Marketing Coordinator

Company Overview: IRISS Inc. is a fast-growing global leader in safety and reliability solutions for critical asset monitoring, inspection, and predictive maintenance. With a strong track record of innovation and excellence, we design, manufacture, and deliver advanced electrical and mechanical reliability technologies used across a wide range of industries. As part of our global expansion, we are excited to establish our new office in Bangalore, India, reinforcing our commitment to the APAC region and investing in local talent. Join us at IRISS and be part of a high-growth, forward-thinking company that is shaping the future of industrial safety and operational sustainability worldwide. Please visit our website and YouTube to see a more comprehensive look at who we are and what we make: Electrical Maintenance Safety Solutions | IRISS Inc IRISS - YouTube Position: Digital Marketing Coordinator Location: Bangalore, India Reports To: Global Digital Marketing Manager Job Overview: We are seeking a proactive and detail-oriented Digital Marketing Coordinator based in Bangalore, India, to support and execute regional digital marketing initiatives. This position plays a key role in extending our global brand presence across the APAC market, working closely with global and regional teams to coordinate campaigns, events, and content production. The ideal candidate should possess hands-on experience in digital marketing execution, with knowledge of marketing automation, content planning, paid media, and regional adaptation of global campaigns. Responsibilities: Coordinate with APAC regional sales and marketing teams to support local events, campaigns, webinars, and lead generation efforts. Develop and execute comprehensive digital marketing strategies to drive online traffic, enhance brand awareness, generate leads, and sales while ensuring cultural and regional relevance. Coordinate the creation of event landing pages (with or without forms). Coordinate content for landing pages, social posts, and email campaigns for event promotion. Ensure pages are optimized for performance, SEO, and user engagement. Propose and coordinate the creation of digital assets like blogs, videos, and articles to improve regional visibility. Implement and coordinate marketing automation and lead nurturing workflows using Salesforce Account Engagement to enhance engagement and drive conversions. Collaborate with internal teams to create compelling and engaging digital content across various platforms. Develop and execute paid media strategies across various platforms (Google Ads, LinkedIn Ads, Facebook, Instagram, and other programmatic channels). Optimize paid campaigns to maximize ROI, reduce CPC, and increase conversion rates. Analyze and report on the performance of digital marketing campaigns, leveraging data insights from platforms such as Salesforce and Google Analytics to optimize strategies and maximize ROI. Plan and execute email marketing campaigns targeting new prospects and existing clients for brand awareness, engagement, and nurturing. Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 2+ years of experience in digital marketing coordination or similar role. Strong understanding of SEO principles, email marketing, social media platforms, and content marketing. Experience with web analytics tools (e.g., Google Analytics, META, LinkedIn) and proficiency in data analysis to drive decision-making. Hands-on experience with Salesforce Account Engagement or similar marketing automation platforms, including lead scoring, email automation, and reporting. Experience with website CMS platforms such as WordPress, as well as basic HTML/CSS knowledge. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners. Creative thinking and problem-solving skills, with the ability to adapt to a fast-paced and evolving environment. Understanding of B2B marketing principles and practices. Compensation: Competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

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