Go to Market (GTM)(Automotive/Manufacturing/Semiconductor)

Job Summary The Go-to-Market Analyst plays a critical role in helping develop GTM strategy, supporting product launches, market entry strategies, and cross-functional alignment. This role involves good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of GTM initiatives. Key Responsibilities · Analyze market trends, customer data, and competitive landscape to inform GTM strategies. · Perform TAM, SAM, SOM assessments and conduct ROI analysis vs existing technology · Perform basic pricing studies and recommend pricing plans · Study third party reports and incorporate into GTM strategy · Collaborate with product, marketing, and sales teams to align GTM efforts. · Monitor KPIs such as adoption rates, conversion metrics, and revenue impact. · Create marketing collateral material to use for customer presentation · Assist in developing customer personas and journey mapping. Required Qualifications · Masters degree in Business, Marketing, , or related field. · 5+ years of experience in business analysis, marketing analytics, or GTM strategy. · Proficiency in data tools (Excel, SQL, Tableau, Power BI). · Strong analytical and communication skills. · Experience working cross-functionally in fast-paced environments. Preferred Qualifications MBA or advanced degree is a plus. Performance Metrics Accuracy and impact of market insights. Timeliness and effectiveness of GTM support. Contribution to successful product launches and revenue growth.

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