Director of Admissions

Admissions DirectorRole OverviewThe Admissions Director leads student recruitment and enrollment strategy, ensuring sustainable growth, quality intakes, and an excellent parent/student experience aligned with the institution’s vision.Key Responsibilities- Define and execute annual admissions strategy and targets - Lead, train, and monitor admissions & counseling teams - Oversee end-to-end admission funnel (leads → conversion → onboarding) - Set pricing, scholarships, and concession guidelines with leadership - Drive marketing collaboration (digital, events, outreach, referrals) - Ensure compliance, documentation, and audit readiness - Analyze data, dashboards, and conversion metrics for optimization - Maintain strong parent relationships and handle escalationsKPIs & Metrics- Enrollments vs target - Lead-to-conversion rate - Cost per admission - Counselor productivity - Parent satisfaction (CSAT/NPS) - Yield rate & retentionSkills & Competencies- Strategic planning & data-driven decision making - Team leadership and coaching - Strong communication & negotiation - CRM proficiency (e.g., Meritto, LeadSquared) - Market intelligence & competitor analysisReporting Line- Reports to: Director - Leads: Admissions Managers, Counselors, Relationship Executives/Officers

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