Assistant Manager Marketing Communications

Hotel Marketing and Advertising • Assists with the execution of the annual marketing plan to budget . • Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel. • Works with advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. • Assists with the management of F&B media schedules email marketing and display advertising.; • Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives. • Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.Social Media Content Management • Supports facilitation ofsocial media engagement and updating content in local digital channels (e.g., hotel website, travel sites). • Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels. • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.Public Relations and Visual Asset Management • Participates in the development of comprehensive PR plan per quarter along with agency; • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers. • Manages assigned accounts as per the media account management system. • Assists with writing and distribution of all press releases for property events, promotions, and outlets. • Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities. • Helps manage external vendors and media agencies; Assists with review of PR leads from the continent PR Leader regarding which are the best media to promote the hotel. • Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams. • Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.Direct Marketing and Collateral Development • Assists with coordination and execution of Hotel and F&B printed materials. • Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner. • Supports the production of all property, F&B display, and temporary signage in hotel public areas. • Assists with the execution of F&B direct marketing activities. • Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).General • Assists in the development, co-ordination and execution of all communications activities. • Helps with the publication of hotel’s newsletter(s). • Supports communications duties and functions as deemed necessary. • Assists in the liaison and execution of joint F&B promotions. • Works with the Manager of Marketing and Communication to verify the Hotel’s website and related websites are updated on a regular basis. • Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders. • Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends. • Performs other reasonable job duties as assigned by manager.

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