AVP Marketing Transformation

Skill required: Marketing Ops TransformationDesignation: Business Transformation Manager (CL7 - AVP equivalent)Qualifications: Any GraduationYears of Experience:12 to 18 yearsJob Location: Bengaluru/MumbaiWhat are we looking for?• Deep knowledge of marketing ROI measurement (MMM, lift tests, etc.)• Strong functional experience across a range of marketing activities• Good communication skills with ability to manage client-facing responsibilities• Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision• Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams• Encourage adoption of best practices in code management, versioning, and model documentation• Knowledge of creating/reviewing dashboards• Experience of digital marketingRoles and Responsibilities:• Prior experience of digital transformation experience for large scale clients• Experience in creating and implementing transformation roadmaps for large scale clients• Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media• Ability to understand the as-is process; understand issues with the processes which can be resolved either through Data & AI or process solutions and design detail level to-be state• Propose solutions to the client based on gap analysis that can generate long-term & sustainable value to the client• Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc.• Drive thought leadership and prospect new ways

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