Founder's Office - AI Copywriter

(Please do not apply if ChatGPT taught you copywriting.)One year ago, a brand spending ₹10L/month on Meta needed around 20 ads a month.Today?They need 60.Not because marketers became stupid.Not because brands suddenly enjoy burning money.But because attention has collapsed.Creative fatigue is faster.Competition is brutal.And the market now rewards speed as much as skill.Which means agencies have two choices:Build systems that help great creatives produce faster.Die slowly while talking about “craft.”At Porcellia, we’ve realized something uncomfortable:A year ago, our average copywriter was writing 6-8 pieces of copy a day.Today, despite AI, better tools, and better systems…they’re still writing 6-8.But the market now demands 3x output.That gap?That’s the problem we’re trying to solve.And strangely enough, the biggest resistance isn’t technical.It’s emotional.A lot of copywriters secretly feel using AI somehow “cheapens” the work.Like getting help from AI makes them less creative.Less original.Less valuable.We think that’s nonsense.Because the market does not care how spiritually connected you felt while writing a headline.The market cares whether the ad works.And the copywriters who win over the next 5 years will not be the ones typing the fastest.They’ll be the ones who know:what to saywhat not to saywhat AI should generatewhat AI should never touchand how to turn one insight into 50 high-quality creative variations without losing strategic sharpness.That is who we are looking for.Not an “AI guy.”Not a prompt engineer.Not someone who discovered copywriting 8 months ago through Twitter threads and ChatGPT screenshots.We are looking for a real copywriter.Someone who has already spent thousands of hours suffering through the hard part manually.Someone who has written enough bad ads to recognize good ads instantly.Someone who understands persuasion deeply enough to know when AI is producing brilliance…and when it’s producing beautifully formatted garbage.Mandatory RequirementsMinimum 2 years of hardcore agency copywriting experiencePreferably from agencies like Ogilvy, Schbang, Talented, Zoo Media, or equivalent high-performance creative environmentsStrong direct-response and performance marketing understandingMust have written large volumes of Meta adsMust understand hooks, angles, mechanisms, offers, objections, and buyer psychology deeplyMust be comfortable working at unreasonable speed without emotional breakdownsMust know how to think strategically - not just write pretty linesAnd most importantly:You should have done enough copywriting without AI to understand why AI alone is not enough.Because if you don’t understand copy deeply already, you will not know when AI is lying to you.What You’ll Actually Be DoingThis is not a “write captions and chill” role.You’ll work closely with the founder’s office to help us solve one core problem:“How do we dramatically increase creative output without dramatically reducing quality?”You’ll help build:AI-assisted copy systemscreative workflowsangle-generation processesad iteration pipelinesfaster research frameworksbetter creative testing velocityYou’ll work on:Meta adslanding pageshooksVSL structuresemail marketingperformance scriptsfounder-led contentand creative systems most agencies still haven’t figured out yetSome days you’ll write.Some days you’ll think.Some days you’ll break our entire workflow and rebuild it better.This Role Is Probably NOT For You IfYou think AI is “cheating”You call yourself a “prompt engineer”You’ve never worked under real performance pressureYou think good copy is just clever writingYou need 4 hours and a matcha latte to write 3 headlinesYour portfolio is full of pretty branding work with no measurable outcomesYou learned copywriting from reelsThis Role IS For You IfYou genuinely love the craft of persuasionYou obsess over why certain ads workYou think faster than most people executeYou’re excited by systems, leverage, and scaleYou want to help shape what the next generation of creative work looks likeYou understand that AI does not replace taste - it amplifies itCompensationVery competitive. (We’re the highest paying agency in the country for copywriters right now, with our median salary being 10LPA. But if you are working for a consumer/ Saas brand and want us to match that level of pay - this may not be the right fit.)More importantly:You’ll get to work on one of the most important problems modern agencies are facing right now.And if we solve this problem well, the upside is enormous.How To ApplyPlease do not send us:generic portfoliosCanva carousels“I’m passionate about storytelling” messagesor ChatGPT-written cover letters pretending to be humanInstead, send:your best-performing adsbrands you’ve worked oncampaigns you’re genuinely proud ofexamples of high-volume workand a short note answering this:“How do you think AI changes creative agencies over the next 3 years?” & About PorcelliaA growth studio that blends surgical creative thinking with first principles of D2C growth to create disproportionate ROI for brands. Everything you know about these brands is our work:GullylabsNUUKNOOEVaralifeThe Cinnamon KitchenAjmalRara barefootAtovioVaralifeMyglammManzuriShasnThe Solved SkinJusthumanAnd many many more Find out more about us at

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