Head of Marketing - Real Estate

Role OverviewWe are seeking a strategic and high-energy Marketing Manager to bridge the gap between creative storytelling and commercial success. In this role, you will be the primary link between Fincity (Sales & Marketing) and Rouzy Tribe (Advertising), ensuring that every campaign is backed by a robust plan and every lead generation effort is synced with sales objectives.The ideal candidate understands that real estate marketing is not just about beautiful visuals—it’s about a meticulously timed production and media plan that drives site visits and conversions.Key Responsibilities1. Strategic Marketing PlanningDevelop and execute comprehensive 360-degree marketing plans for luxury residential and commercial projects.Design integrated digital strategies (Performance Marketing, SEO, Social Media) and offline initiatives (OOH, Events, Print).Create detailed Media Plans to optimize budget allocation across various channels to ensure maximum ROI.2. Production & Creative CoordinationCollaborate with Rouzy Tribe to oversee the production lifecycle—from creative briefs to final delivery of films, renders, and digital assets.Ensure all advertising collateral aligns with the specific brand positioning and /"narrative-driven/" approach of our projects.Manage timelines for photoshoots, video production, and site branding materials.3. Sales Alignment & SynergyAct as the vital link between the marketing engine and the Fincity Sales Team.Translate marketing data into actionable insights for sales, and conversely, use sales feedback to refine advertising messaging.Coordinate lead-flow management and ensure the sales team is equipped with the right marketing tools (Sales Kits, Brochures, Presentations) to close deals.4. Market IntelligenceMaintain a deep understanding of the Bengaluru real estate landscape, competitor movements, and emerging micro-market trends.Identify unique selling propositions (USPs) for new launches and craft compelling /"Human-Centric/" value propositions.Required Qualifications & SkillsExperience: 5+ years in Marketing, specifically within the Real Estate sector or an agency handling major real estate accounts.Planning Prowess: Proven ability to build complex marketing and media budgets from scratch.Production Knowledge: Strong understanding of the creative production process (post-production, color grading, and content delivery timelines).Communication: Exceptional coordination skills; you must be able to speak the language of both a Creative Director and a Sales Head.Digital Proficiency: Hands-on understanding of lead generation funnels and CRM integration.

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