Performance Specialist

About TestsigmaTestsigma is the category-defining low-code test automation platform. We make it fast and easy for QA teams to automate testing at speed and scale — without needing to write code. Teams author test cases in plain English and run them across thousands of browsers and devices.Our customers include Cisco, Samsung, Bosch, Honeywell, and the American Psychological Association. We are backed by Accel, MassMutual, and Strive, and headquartered in San Francisco with engineering teams in Bangalore.The RoleWe are hiring a Senior Performance Marketing Lead to own paid pipeline generation across our highest-priority growth channels. This is a full-ownership role — not a campaign execution seat. You will build and run our paid search, ABM, Reddit, and intent-based programs (Capterra, G2) end-to-end, and be directly accountable for MQL quality, CAC efficiency, and paid contribution to ARR.You will work closely with marketing and sales leadership. Your output is a pipeline, not impressions.If you are looking for a well-defined playbook and a quiet calendar, this is not the right role. If you want to build the performance engine at a high-growth B2B SaaS company and own the outcomes, read on.What You Will OwnFull-funnel paid search across Google and Bing — branded, non-branded, competitor, and category terms targeting QA leads, engineering managers, and VP-level buyers in mid-market and enterpriseLinkedIn ABM programs: matched account audiences, account engagement scoring, pipeline influence tracking — built in coordination with salesReddit advertising — community and interest targeting, creative testing, conversion benchmarking for a technical B2B audienceIntent-based platforms: Capterra and G2 — budget management, review strategy, lead qualityPaid budget allocation across all channels with weekly spend-vs-performance accountabilityAttribution infrastructure: UTM governance, pixel and tag management, GA4 configuration, CRM pipeline connectionLooker Studio dashboards and stakeholder reporting — weekly for marketing, monthly for leadershipStructured A/B and multivariate testing across ad copy, creative, and landing pages — with documented learnings that drive decisionsCAC, MQL-to-SQL conversion rate, and pipeline contribution — tracked, reported, and improved over timeWhat You Must Have Done BeforeNon-negotiable:4–6 years in performance marketing with direct ownership of paid search budgets above $300K/year2+ years in a B2B SaaS company — you understand the enterprise buying cycle and how paid fits into itHands-on ABM execution — you have built and run 1:few or 1:many paid ABM programs, not just assisted or planned themGoogle Ads expertise including Remarketing, Display, Discovery, and Performance Max — not just search campaignsLinkedIn Ads with account-level targeting — matched audiences, job function layering, seniority filtersAttribution setup experience — you have built or rebuilt UTM systems and connected paid data to CRM pipeline stagesLooker Studio — you have built dashboards that leadership actually uses, not just exports they ignoreStrong-to-have:Reddit Ads with measurable B2B conversion outcomesCapterra or G2 campaign management with a documented ROIBigQuery for joining ad platform data with CRM dataExperience presenting paid performance directly to C-suite or board stakeholdersRequirements at a GlanceRequired4–6 years performance marketing2+ years B2B SaaSPaid search ownership >$300K/yearABM execution (not just planning)Google Ads — full suite incl. PMaxLinkedIn account-level targetingAttribution setup (UTM + CRM)Looker Studio reportingStrong-to-haveReddit Ads — B2B experienceCapterra / G2 campaign mgmtBigQuery for data joinsC-suite paid performance presentationsMarketing automation platform exp.Master's degree (advantage)What an A-Player Looks Like in This RoleMakes budget reallocation decisions with data and defends them confidently when challengedKills campaigns that are not working — does not run them because they are familiarDesigns tests before launching — does not test retrospectivelyCan explain the difference between an MQL quality problem and a sales follow-up problem, with data to prove which one it isBuilds ABM programs proactively in coordination with sales — does not wait for sales to hand over account listsCommunicates CAC trends and attribution gaps in plain language.The Reality of This RoleWe are a high-growth company at an early stage. Budget decisions sometimes need to be made in hours. There will be moments where you are the only person who understands what a channel is doing, and you will need to communicate that under pressure. There will be requests that stretch beyond your defined scope.We are not looking for someone who tolerates this. We are looking for someone who is energised by it.What We OfferCompetitive salary + performance bonusFlexible working hours100% company-paid medical insuranceDaily catered lunch and free snacks (office days)Flat structure — direct access to leadership and real ownership from day one

Apply Now