Performance Marketer

Performance Marketing Specialist (Meta Ads) – D2C Skincare About the Role We are looking for aresults-driven Meta Ads Performance Expertwithproven experience scaling D2C skincare brands . If you have only run lead gen campaigns or boosted posts, this is not for you. We need someone who understands: Purchase-driven funnels AOV optimization Creative testing frameworks Scaling without killing ROAS Retargeting depth and audience layering Profitability, not vanity metrics This will begin as apart-time engagement , with the opportunity to transition to afull-time rolebased on performance and results. What You’ll Be Responsible ForPlanning, launching, and scaling Meta Ads campaigns (Facebook + Instagram) Structuring full-funnel strategy (Cold → Warm → Hot) Managing budgets with profitability focus Building and optimizing: Prospecting campaigns Retargeting flows Catalog / dynamic ads UGC and creative testing structures Monitoring and improving: ROAS CPA MER AOV LTV Weekly performance reporting with actionable insights (not just screenshots) Collaborating on creative direction based on data Mandatory Requirements (Non-Negotiable)3+ years hands-on Meta Ads experience Proven experience working withD2C skincare brands Demonstrable case studies with real performance metrics Ability to share: Meta Ads dashboard access (screen share) Ad account structures Before/after scaling numbers Strong understanding of pixel tracking, events, CAPI, attribution Experience managing ₹5L+ / $5k+ monthly budgets (minimum) If you cannot show real dashboard data, this role is not for you. What We’re Looking ForSomeone who thinks in terms of contribution margin, not just ROAS Someone who understands creative fatigue cycles Someone who knows when to scale vertically vs horizontally Someone who can identify why performance drops instead of blaming “algorithm changes” Engagement StructureStart: Part-time (initial 1–3 months) If performance targets are achieved → Full-time offer Compensation: Performance-based + retainer (to be discussed based on experience) How to Apply Send: Portfolio / case studies (D2C skincare only) Screenshots or Loom walkthrough of Meta dashboard Monthly budget handled Best ROAS achieved and under what conditions Current availability (hours per week) We are not looking for agencies sending generic proposals. We are looking for a performance operator who knows how to build and scale revenue profitably.Send a Hi :- 8240201456

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