Brand Strategist + Social Copywriter (Social Media Growth)

Role Objective:Own thebrand voice, messaging, and content strategyacross multiple locations. You’ll create social content that drivesfollower growth, engagement, and inquiries/bookingsthrough strong storytelling + performance thinking.Key Responsibilities:1. Strategy & Planning Build monthly content calendars with clear themes, campaigns, and growth goals Plan promotions, seasonal events, memberships, and partnerships Maintain a strong content mix (reels, carousels, stories, UGC, testimonials, influencer collabs) Track trends and translate them into brand-aligned content ideas2. Copywriting & Creative Direction Write high-performing copy for reels, carousels, stories, and campaigns Create hooks, captions, CTAs, and on-screen text direction Finalize hashtags and messaging for each post Collaborate with design/video teams using clear creative briefs3. Community & Growth Drive organic growth via engagement strategies + trend participation Support influencer/community collaborations and cross-promotions Write DM reply templates and engagement prompts (polls, Q&As, quizzes)4. Reporting & Optimization Track reach, engagement, saves, shares, followers, clicks, DMs Deliver monthly insights: wins, learnings, and next-month recommendations Monitor competitors and identify differentiation opportunities5. Collaboration Align with paid ads + SEO teams for consistent messaging Participate in weekly syncs for planning and performance reviewKPIs (Per Location): +1,000 net followers/month 50K+ views on key reels 10%+ engagement rate 20% MoM reach growth 100% on-time posting Trackable inquiries/bookings via link clicks + DMsTools: Meta Business Suite, Later, Canva, Google Drive, Asana, Sheets/Looker Studio

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