Copywriter

About the Company: Under 25 is India’s largest youth and student network, empowering the country’s next generation by creating a platform for community building, personal growth, and economic opportunities. Through our online and offline presence, we aim to connect, inspire, and enable India’s youth to thrive in today’s fast-paced world. Our mission is to celebrate youth culture, amplify young voices, and be the driving force behind student-led innovation, creativity, and leadership across the nation. We’re committed to making students ‘ready for life’ by providing them with real experiences and opportunities that help them navigate life beyond the classroom. We believe in being young, bold, and positive in everything we do, ensuring that our approach is empowering, inclusive, and impactful.Responsibilities: ● Content Creation: Develop engaging and on-brand copy for various social media platforms, including but not limited to Facebook, Twitter, Instagram and LinkedIn. ● Content Planning: Collaborate with the social media strategy lead, to create content calendars and strategize social media campaigns that align with brand objectives. ● Audience Engagement: Foster social media engagement by responding to comments, messages, and mentions promptly and thoughtfully within TAT. ● Hashtag Strategy: Research and implement relevant hashtags to improve the discoverability of posts. ● Visual Content: Collaborate with designers to pair captivating visuals with your copy, ensuring posts are visually appealing. ● Trend Monitoring: Stay up-to-date with industry trends, social media best practices, and emerging platforms to capitalize on new opportunities. ● Analytics and Reporting: Use social media analytics tools to track the performance of posts, analyse data, and adjust strategies accordingly. ● Ad Copy: Create persuasive copy for social media ads and sponsored posts to drive conversions. ● Brand Voice: Maintain consistency in brand voice and messaging across all social media channels.Requirements: ● Proven experience as a Social Media Copywriter or similar role. ● Exceptional writing and editing skills, with a strong grasp of grammar and style. ● Proficiency in using social media management tools and analytics platforms. ● Knowledge of SEO and content optimization techniques. ● Creative mindset with the ability to think outside the box. ● Strong organizational skills and the ability to meet deadlines. ● A passion for and understanding of the target audience.

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