Chief Media Strategist

As a senior media buyer, you will be responsible for creating and managing ad campaigns across various digital platforms. About the Role Create and manage ad campaigns to drive business growth and engagement Analyze campaign data to optimize performance and achieve target results To succeed in this role, you will have 2-3 years of experience in media buying and possess a strong understanding of media principles. You will also need to stay up-to-date with industry trends and best practices, utilizing tools like Google Analytics and SEMRush to inform your decisions. Key Responsibilities Account Creation and Management: Set up and maintain client accounts to ensure smooth campaign execution Audience Setup and Targeting: Identify and target relevant audiences to maximize campaign impact Campaign Setup and Monitoring: Configure and track campaign metrics to optimize performance Discrepancy Identification and Resolution: Detect and resolve discrepancies in campaign data to maintain accuracy Weekly Analysis and Optimization Suggestions: Provide regular analysis and optimization suggestions to improve campaign performance Monthly Reporting Insights: Deliver monthly reporting insights to stakeholders on campaign performance Required skills include strong communication and time management skills, attention to detail, problem-solving attitude, and analytical mindset. Knowledge of Google Analytics, SEMRush, Amazon Ads, and Flipkart Ads is essential for success in this role.

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