Digital Marketing Leader

Lead Digital Marketing Strategist You will be responsible for driving our full-funnel digital strategy across paid media and SEO with a focus on customer acquisition, conversion, and retention. Main Responsibilities: Develop and execute a comprehensive paid media strategy across Google, Meta, display, video, affiliate, and programmatic channels to drive business growth. Create and implement a full-funnel SEO strategy (local and national) to increase organic traffic and online visibility. Analyze and report on campaign performance data to inform ongoing strategy and drive executive decision-making. Design and execute A/B testing for key campaigns to optimize conversion rates and return on investment. Collaborate with cross-functional teams to align digital marketing efforts with business objectives. Negotiate and manage media agency and other platform partnerships to enhance campaign effectiveness. Stay up-to-date with the latest digital trends, platform changes, and algorithm updates to maintain a competitive edge. Coordinate digital strategy with key brand moments, seasonal initiatives, and product launches. Requirements: You will need at least 7 years of experience working in paid media and SEO, preferably in a multi-location or franchise business. A proven track record of success driving performance marketing efforts for digital channels is essential.

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