Social Media Specialist

Job DescriptionWell-versed with–Facebook adverts paid promotions on different social media platforms, SMO, social media ad creation and promotion, and Google adverts. • Community Creation & Management through all social media platforms and online sites e.g. Quora, Reddit, Wiki how etc. • Should have managed multiple social media accounts • Should be well-versed in generating reports for the campaigns handled. • Should have intrinsic knowledge of the inner working of social media marketing tools and their settings • Regularly checking the technical health of each sm platform - Respond and react to changes within social networks, changes in functionality, methods of engagement , etc. • Social Media Listening/ Monitoring (Using relevant tools) • Designing and implementing social media strategy to align with business goals • Regularly track the performance of posts and derive insights to propose future strategies for all accounts and present the same. • Creating Monthly Content CalendarJob Requirement• Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google. • Achieving Weekly/Monthly targets set for individual brands • Perform research on current benchmark trends and Audience Analysis for brands. • Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news) • Suggest and implement new features to develop brand awareness. • Stay up-to-date with current technologies and trends in social media, design tools, and applications • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews • Weekly KPIs updates and presenting to management • Analyse customer expectations according to past social media activity • Establish relationships with social media influencers to develop a strong network • Ensure brand consistency in copy through tone, voice, and terminology • Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc.

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