Adform Campaign Manager

Job Title :Adform Campaign Manager Experience:5+ Years Location:Mumbai or Remote Contract:Short Term Work Time:IST ShiftWe are looking for an experienced Adform Campaign Manager to set up, launch, and optimize digital advertising campaigns across multiple channels. The ideal candidate will be hands-on with the Adform FLOW platform, manage programmatic deals, troubleshoot technical issues, and deliver actionable insights to maximize campaign performance. This role requires a mix of technical expertise, analytical skills, and collaboration, ensuring flawless execution and measurable business impact.Responsibilities:- Campaign Management: Set up, launch, and manage campaigns across display, video, mobile, audio, and CTV within Adform FLOW. Traffic and QA creative assets, ensuring compliance with Adform specs, click tags, and tracking pixels. Implement and manage programmatic deals (PMP, PG, and open exchange bidding) for premium inventory access.Optimization & Performance: Monitor campaign performance and apply optimizations to achieve KPIs (CTR, VCR, CPA, ROI). Leverage Adform targeting features – audience segmentation, contextual targeting, and DCO. Conduct A/B tests on creatives, landing pages, and targeting strategies.Technical Expertise: Utilize Adform’s ad server and DSP integrations. Troubleshoot ad-serving, creative rendering, and third-party tag issues. Work with DHTML library and product feed integrations for dynamic targeting.Reporting & Analysis: Generate detailed performance reports and dashboards in Adform. Provide actionable insights and strategic recommendations. Present campaign health and results to stakeholders in a clear, data-driven format.Collaboration & Communication: Partner with media planners, creative teams, and account managers for seamless execution. Act as theAdform subject matter expert , training and supporting internal teams. Stay updated on Adform product updates and industry best practices.Skills Required: Strong expertise inAdform FLOW Platform . Experience withdisplay, video, mobile, audio, and CTV advertising . Proficiency increative trafficking, QA, click tags, and tracking pixels . Hands-on experience withprogrammatic deals (PMP, PG, Open Exchange) . Campaign optimization with proven KPIs (CTR, VCR, CPA, ROI). Knowledge ofaudience segmentation, contextual targeting, DCO, and A/B testing . Strong troubleshooting skills (ad server, DSP, DHTML, product feed integration). Advanced skills inreporting, data analysis, and dashboard creation . Excellentcollaboration, communication, and industry awareness .

Apply Now