SEO Manager

Key Responsibilities- SEO Strategy & Execution – Performance-Driven Organic Growth On-Page & Semantic SEO: Structure and optimize pages using schema, metadata, internal linking, and NLP keyword clusters to align with user intent. AI-Enhanced Content Framework: Build scalable content strategies using AI tools (ChatGPT, SurferSEO) to create and optimize high-converting assets(blogs, calculators, comparison tools, buyer guides). Technical SEO Excellence: Eliminate crawl issues, improve site architecture, implement Core Web Vitals, dynamic sitemaps, and advanced schema markups to enhance crawl efficiency and indexing. Local & Hyperlocal SEO: Optimize Google Business Profiles, local landing pages etc. Voice Search & Mobile-First Optimization: Ensure SEO visibility across conversational queries and mobile interfaces, focusing on financial services voice search behavior. Competitor & SERP Intelligence: Use tools like SEMrush, Ahrens, and SERP APIs to perform competitive benchmarking, content gap analysis, and SERP feature targeting. Reporting & Forecasting: Deliver actionable monthly dashboards on rankings, traffic, CPL, assisted conversions, and attribution modelling using GA4 and Looker Studio. Run ongoing A/B experiments for landing pages, web forms, and CTAs to improve lead quality and reduce drop-offs. Use behavior analytics and funnel data to optimize content layout, UX, and speed

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