Performance Marketing And AI Growth Lead

Company Description At TailBlaze, we are spearheading India's first pet longevity movement, addressing the devastating impact of poor nutrition on pet health. By offering shelf-stable fresh meals with 40-45% protein content, we aim to extend the lives of pets. Our proprietary FreshTail™ Technology eliminates the need for refrigeration, and our WhatsApp-First Commerce ensures easy and trusted ordering for India's 487 million+ WhatsApp users. Founded by Manaall Maniyar, TailBlaze boasts a 95% customer retention rate and features on Blinkit and BBNow. Our vision for 2030 is to become India's leading pet longevity brand, adding 3-5 years to dogs' lives.Role Description This is a full-time remote role for a Performance Marketing and AI Growth Lead in the Founding Team. The role requires developing and executing performance marketing strategies, utilizing AI tools to drive growth, and analyzing performance data to optimize campaigns. The Lead will also be responsible for budget management, collaborating with cross-functional teams, and staying updated with industry trends. Daily tasks include monitoring KPIs, conducting A/B testing, and managing ad platforms.Superpowers (needed) 2-4 years D2C/FMCG performance marketing experience Expert-level Meta Ads, Google Ads, marketplace advertising Advanced AI tool usage (ChatGPT, Heygen, Suno AI, Midjourney, etc.) Growth hacking mentality with startup hustle Experience in the pet care or nutrition industry is a plusCareer-defining Opportunity Equity : Significant ESOPs in fast-growing startup Growth : Founding team member in category-creating company Learning : AI-first marketing mastery Impact : Adding years to pets' lives through better nutrition Location : Ahmedabad advantage - 40% lower cost of living vs BangaloreCompensation ₹6,00,000 - ₹10,00,000 per year + ESOPs + Performance Bonuses

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