SEM - Google Paid Marketing

Job Description:Key Responsibilities:Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms. Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs. Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach. Ad Creation: Write compelling ad copy and test variations for better performance. Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms. A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance. Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently. Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.Qualifications:Experience: 1.5 to 4 years of experience in SEM and paid search campaigns management. Technical Skills: Proficient in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus). Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights. Certifications: Google Ads certification (preferred) or other relevant SEM qualifications. Creativity: Ability to craft engaging ad copy and create testing strategies to improve results. Communication: Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders. Time Management: Ability to manage multiple projects and campaigns in a fast-paced environment.

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