Meta Advertising Manager (Strategy + Execution)

Job Title: Meta Advertising Manager (Strategy + Execution) Location: Remote Department: Performance Marketing / Growth Experience Level: 4–8 years Reports To: AVP - GrowthAbout the Role We are seeking a dynamic and detail-oriented Meta Advertising Manager who not only understands high-level digital strategy but also thrives in the trenches of ad execution. This is a full-stack performance marketing role focused on driving ROI through Meta platforms (Facebook, Instagram). The ideal candidate will be equally comfortable devising data-backed strategies and rolling up their sleeves to implement, test, and optimize campaigns hands-on.Key ResponsibilitiesStrategy & Planning Develop and own the end-to-end Meta ads strategy aligned with business goals (lead gen, CAC reduction, revenue growth, etc.). Translate brand and product objectives into paid advertising roadmaps and channel-specific KPIs. Identify new growth opportunities within the Meta ecosystem (Reels, Stories, Advantage+ Shopping, Lead Ads, etc.). Collaborate cross-functionally with design, content, analytics, and sales teams for aligned campaign planning.Execution & Optimization Independently set up, launch, monitor, and scale Meta ad campaigns across funnels. Define targeting logic and work closely with creative teams to develop scroll-stopping assets. Conduct A/B tests across creatives, audiences, placements, bidding strategies, and landing pages. Regularly monitor performance dashboards (Ads Manager, GA4, or similar) to drive data-informed decisions.Analytics & Reporting Track and report on campaign performance vs targets (ROAS, CTR, CPL, CPM, CAC, etc.). Set up and validate events using Facebook Pixel, Conversions API, and other attribution tools. Prepare weekly and monthly performance reviews with insights and clear actionable.RequirementsMust-Haves 4+ years of hands-on experience managing Meta Ads with proven ROI results. Deep knowledge of Meta Business Manager, Ads Manager, Pixel setup, and campaign architecture. Comfort with performance metrics, attribution modelling, and analytical decision-making. A portfolio of successful campaigns with clear before/after metrics (to be shared in the interview). Strong proficiency in Microsoft Excel or Google Sheets with a solid command of formulas, pivot tables, and lookups. Excellent data analysis skills – must be able to interpret campaign performance, identify patterns, and make actionable recommendations based on data.Nice-to-Haves Experience with international targeting, especially for US, Middle East, or Southeast Asia markets. Experience with ad budget ownership of ₹10L+/monthWhat Success Looks Like Campaigns that consistently meet or exceed CPL/ROAS/CAC goals. Optimized campaign structures that reduce wasted spend. Strategic experimentation that leads to scalable growth.Why Join Us? Be part of a high-growth, mission-driven ed-tech brand. Work with a lean and agile marketing team that values ownership. Opportunity to make a visible business impact every quarter.

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