E-Commerce CMO - Chief Marketing Officer

Homespice CMO Job Ads Work: E-Commerce Chief Marketing Officer (CMO)Location:Remote/Virtual. Time Zone: India, 10:30am – 7:30 pm IST Reports to:CEOAbout UsWe are a profitable, founder-led eCommerce company selling directly to consumers viaAmazon and Shopify , with customers primarily in North America and Europe. We’re now ready for our next stage of growth and are hiring a CMO to own allgrowth, performance marketing, and sales channels .Role OverviewThe CMO is responsible fordriving predictable, profitable revenue growthacross: Amazon(PPC, rankings, listings, reviews, CVR). Currently selling in .com, .ca and soon launching in UK, EU, AUSShopify & Meta(FB/IG ads, CRO, email & SMS) Currently in USA onlyCreator Content(organic & paid creator content)You will build and lead a small, high-output team (Amazon manager, PPC specialist, email agency, designers, data analyst, creators, etc.) and work closely with: COO– on inventory, 3PL/FBA and contribution margins CPO– on product launches, creative, and brand positioning CFO– on budgets and margin targetsKey Responsibilities1. Growth Strategy & Budget Own theannual and quarterly growth planfor Amazon + DTC. Set and manageperformance targets : revenue, channel ROAS, TACOS, contribution margin, CVR and more. Allocate and re-allocate ad spend across channels.2. Amazon (Primary Growth Channel) Lead theAmazon growth pod : Amazon Manager, PPC Manager, listing/SEO support. Own: PPC structure & bids (search, sponsored brands, DSP/remarketing if used) TACOS / ACOStargets and profitability by ASIN or portfolio Listing optimization: titles, bullets, images, A+ content, storefront, experiments Review health, ratings, and CX feedback loops Plan and executeproduct launches , promotional events, and global marketplace expansion (e.g., CA/EU/UK).3. Shopify & Meta OwnShopify revenue and conversion rate . Work with dev/UX to run ongoingCRO tests —offers, bundles, landing pages, cart/checkout, site speed. OverseeFB/IG and other paid social : Creative strategy and testing Leademail & SMS : Ensure robust flows (welcome, browse/cart abandonment, post-purchase, win-back, VIP, etc.) Campaign calendar aligned with launches and promotions Hit revenue contribution targets from email/SMS as % of Shopify sales.4. Creators Build acreator / influencer engine : Identify and recruit creators aligned with the brand Negotiate deals (UGC, whitelisting/Spark ads, revenue share) Ensure a consistent flow of short-form content for Reels, and ads. Test and scaleads(or similar platforms), with clear attribution and ROAS targets.5. Leadership & Team Management Manage and coach: Amazon Manager & PPC specialist Email/SMS agency and media buying partners Data analyst (shared or part-time) Creators & freelancers as needed Work tightly withCPOon briefs for new product launches, creative angles, and content needed for funnels. Work withCOOto avoid stockouts, manage slow movers, and hit profit targets.6. Analytics, Reporting & Decision-Making Build asimple but robust dashboardfor: Channel performance: Amazon, Shopify, paid media, email/SMS Key KPIs: revenue, MER, CAC, LTV, TACOS, repeat rate, AOV, conversion rate Turn data into clear recommendations: scale/kill campaigns, adjust prices/offers, launch tests. Report weekly and monthly to the CEO on performance vs. plan.What Success Looks Like (First 12 Months) Cleargrowth plan and budgetin place and followed. Amazon TACOS and DTC MER arewithin targetwhile revenue grows. Key Amazon and Shopify SKUs showimproved rankings and conversion rates . Email/SMS flows and campaigns contribute ameaningful % of DTC revenue . There is a repeatablecreator/UGC pipelinesupporting ads and organic content. The marketing team is small, accountable, and works from asingle shared dashboard . Requirements (Must-Have) 5-10 yearstotal experience in digital marketing / growth, with at least3+ years leading growth or performance marketingfor a DTC/eCommerce brand or agency. Deep, hands-on experience withAmazon + at least one other major channel(Shopify + FB/IG ads, or Google, etc.). Proven track record ofscaling revenue while staying profitable– you’ve managed budgets of at least USD 50–100k/month in ad spend. Strong understanding of: Amazon PPC, SEO, and listing optimization Paid social (FB/IG; bonus if TikTok) Email/SMS lifecycle marketing Basic CRO ideas and experimentation Verydata-driven : comfortable with KPIs, cohort retention, MER, CAC/LTV, channel attribution and spreadsheets. Excellent English communication skills (written & spoken); comfortable working with US/Europe-based partners. Experience working withremote and cross-border teams .Nice to Have Experience inhome & lifestyleor other consumer product categories with repeat purchases. Experience managingcreative teams(copy + design + video). Location & Work Setup Base:Dubai, India, South Africa or Europe Remote / hybrid, but must be able to overlap at least4–5 hours/daywith UAE & Europe time and occasionally with US time for calls with partners. Occasional travel to ecommerce conferences, or content shoots as needed.

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