Content Manager

About Ivy HomesIvy Homes is reimagining how people buy and sell homes by building a more transparent, tech-enabled and customer-first real estate experience. We buy homes, renovate them and resell them. Founded by IIT alums and backed by Y Combinator and Khosla Ventures, we’re shortening the time taken to buy and sell homes. To sellers, we pay upfront and offer them instant liquidity. To buyers, we offer move-in ready, newly renovated and legally cleared homes. What we do is a little too different for the risk-averse and confused Indian homebuyer / seller. Content plays a central role in how we educate, build trust, and show up consistently across every consumer touchpoint. Role OverviewWe’re looking for a Content Manager who thinks beyond formats and platforms — someone who enjoys shaping narratives, simplifying complex ideas, and leaving a clear imprint across products, processes, and customer journeys.This role is not confined to social media calendars or paid campaigns. You will own and influence content across long-form storytelling, education, brand voice, and sales enablement, working closely with marketing, sales, product, and leadership teams.What You’ll Work OnYour work will broadly fall into three core content pillars:Thought LeadershipLong-form YouTube scripts and video narrativesEditorials for newspapers and publicationsFounder and leadership perspectives on real estate, housing, and consumer trendsReal Estate EducationExplainer content for first-time home buyers and sellersBlogs, newsletters, and videos that break down complex real estate conceptsEducational narratives that build trust and authorityThe Ivy Homes ModelClear, compelling explanations of how Ivy Homes worksStorytelling that communicates our value proposition simply and crediblyContent that aligns sales, marketing, and product messagingBeyond Core ContentYou’ll also contribute to enhancing every consumer touchpoint through thoughtful content interventions, including but not limited to:Chatbot and conversational contentBrochures, pitch decks, and customer-facing collateralSales scripts and talking points used by the sales teamWebsite copy and product messagingThis is a role where content directly shapes customer experience, not just marketing output.What You’ll DoOwn content creation across formats: video scripts, blogs, newsletters, editorials, brochures, and internal enablement materialWork closely with multiple teams to ensure consistency of voice and clarity of messagingTranslate complex real estate concepts into simple, engaging narrativesContinuously refine Ivy Homes’ brand voice across channels and touchpointsExperiment with new content ideas without being limited by platforms or media budgetsWhat We’re Looking ForStrong writing and storytelling skills across long-form formatsAbility to explain complex topics in a simple, structured, and engaging wayComfort working across ambiguity with no rigid boundaries between “marketing,” “product,” and “sales”Curiosity about real estate, consumer behavior, and business modelsSomeone who takes ownership and enjoys building things from scratchBonus Points If You HaveExperience with YouTube or video-first storytellingBackground in journalism, editorial writing, or long-form contentExposure to real estate, fintech, consumer tech, or marketplacesWhy This Role Is DifferentYou won’t be boxed into platforms, formats, or paid mediaYou’ll influence how customers understand, trust, and experience Ivy HomesYou’ll leave a lasting imprint across processes, products, and people, not just campaignsYou’ll work closely with leadership and shape the company’s narrative as we scale

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