Salesforce CRM Analytics

Role: Salesforce CRM Analytics (Einstein Analytics)Exp: 5 to 10 yearsLocation: Bangalore/Hyderabad/Pune/GurugramMode of work: HybridJob Description:Strong hands-on experience with Discovery Studio and Analytics StudioProven expertise in data management, including data preparation, transformation, and governance. Experience or certification in Business Intelligence (BI), ETL tools, CRM Analytics, and reporting platforms.Proficient in leveraging data visualization and analytics tools such as Tableau, Salesforce CRM Analytics (Einstein Analytics), Power BI, Birst, etc., to generate actionable insights.Skilled in data preparation techniques, including data wrangling, manipulation, and ETL processes.Acts as a functional expert in CRM Analytics (CRMA) applications and capabilitiesStrong understanding of Sales, Service cloudsDemonstrate and implement numerous capabilities such as multi-source data pull, data blending, table calculations, advanced calculated fields, advanced statistical analysis, guided analytics, custom coding, etc.Advanced proficiency in SQL, with the ability to work on complex queries and multi-source data integration.Good understanding of dashboard design principles and user experience (UX) for both desktop and mobile platforms.Competency in reading and writing Salesforce Analytics Query Language (SAQL) and Salesforce Object Query Language (SOQL).Experience building and deploying Einstein Discovery stories.Hands-on experience in administering, configuring, and securing CRM Analytics environmentsExpertise in designing, building, and supporting CRM Analytics apps, datasets, dashboards, and lenses, evolving from operational reporting to advanced analytics solutions.Strong experience in:Creating dataflows and data recipes for data transformation Building dashboards, datasets, apps, and lenses from scratch Developing custom charts and calculations, including compare tables Implementing security predicates and filter bindings (cell, column, row level)Experience integrating data from multiple sources using CRM Analytics connections and data source connectors.Familiarity with faceting, global filters, and dashboard inspector for enhanced analytics and debugging

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